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Bayern Munich in China
Lakhani, Karim R.; Schmidt, Sascha L.; Norris, Michael; Herman, KerryCaso HBS-617025-EServicios y operacionesIn 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fanbase?Desde 8,20 €
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Bayern Munich in China, Teaching Note
Lakhani, Karim R.; Schmidt, Sascha L.Nota del Instructor HBS-619037-EServicios y operacionesTeaching note for case 617025.Desde 0,00 €
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GE Industrial Internet, Teaching Note
Lakhani, Karim R.; Friar, GretaNota del Instructor HBS-615066-EServicios y operacionesTeaching note for case 614032.Desde 0,00 €
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ISRO: Explore Space or Exploit CubeSats
Choudhury, Prithwiraj; Khanna, Tarun; Lakhani, Karim R.; Tahilyani, RachnaCaso HBS-617062-EServicios y operacionesThe Indian Space Research Organization (ISRO) achieved global acclaim by launching successful missions to the moon and Mars at a fraction of the cost of prior Western missions. It is now faced with an important strategic dilemma-whether to continue exploring deep space in collaboration with NASA and other leading agencies, whether to leverage its infrastructure for societal uses, or whether to exploit a commercial opportunity related to launching...Desde 8,20 €
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Samsung Electronics: TV in an Era of Convergence
Lakhani, Karim R.; Iansiti, Marco; Herman, KerryCaso HBS-614034-EServicios y operacionesFrom the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the future of TV? The case considers Samsung Electronics TV Group's product development processes, as the company's mobile and TV offerings increasingly converged and consumer demands and b...Desde 8,20 €
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GE and the Industrial Internet
Lakhani, Karim R.; Iansiti, Marco; Herman, KerryCaso HBS-614032-EServicios y operacionesCEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients based on analytics of this data and information. The case considers the implications of such an initiative across all 6 of GE's business units, and how best and how quickly to execu...Desde 8,20 €
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Freelancer, Ltd.
Stanton, Christopher; Lakhani, Karim R.; Hoffman, Jennifer L.; Hyun Paik, Jin; Cohodes, NinaCaso HBS-820075-EConocimiento y comunicaciónOver the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500 companies-including Microsoft, Samsung, and General Electric-embraced digital labor solutions, enterprise adoption lagged far behind smaller businesses and startups. Despite the promising potential b...Desde 8,20 €
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Aspiring Minds
Lakhani, Karim R.; Iansiti, Marco; Snively, ChristineCaso HBS-616013-EDirección estratégicaBy 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning algorithms to evaluate the abilities of job seekers and provide feedback by measuring not only skills and knowledge, but also personality and behavior traits. Since its founding in ...Desde 8,20 €