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Case

Bayern Munich in China

By Lakhani, Karim R. / Schmidt, Sascha L. / Norris, Michael / Herman, Kerry

In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fanbase?

Collection: HBSP (USA)

Ref: HBS-617025-E

Format: PDF

Number of pages: 20

Publication Date: Nov 15, 2016

Language: English

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Description

Year: 2015

Geographic Setting: China;Germany

Industry Setting: Arts, entertainment & sports; Football; Online information services; Soccer; Sports

Bayern Munich in China

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Bayern Munich in China

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