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Wal-Mart Update, 2017
Yoffie, David B.; Baldwin, EricCaso HBS-717468-EDirección estratégicaIn 2017 Wal-Mart was still the world's largest company, with over $480 billion in annual revenue and operations in 28 countries. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a mature U.S. market, it had looked to international sales as an engine of growth in the early 2010s, but international sales had also stagnated over the past few years. Wal-Mart's lead...Desde 8,20 €
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Coffee Wars in India: Starbucks 2015
Yoffie, David B.; Tahilyani, RachnaCaso HBS-715453-EDirección estratégicaThis case examines the progress made by Starbucks in its first two years of operation in India.Desde 8,20 €
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Coffee Wars in India, Teaching Note
Yoffie, David B.Nota del Instructor HBS-715469-EDirección estratégicaTeaching note for 715452, 715444, 715453 and 715445.Desde 0,00 €
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Coffee Wars in India: Caf Coffee Day Takes on the Global Brands, Teaching Note
Yoffie, David B.Nota del Instructor HBS-714449-EDirección estratégicaTeaching Note for 714409.Desde 0,00 €
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Coffee Wars in India: Caf Coffee Day 2015
Yoffie, David B.; Tahilyani, RachnaCaso HBS-715445-EDirección estratégicaThis case is an update of "Coffee Wars in India: Caf Coffee Day 2013." It explores Caf Coffee Day's progress after Starbuck's entry into India and the decisions it faces in 2015.Desde 8,20 €
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Coffee Wars in India: Caf Coffee Day 2013
Yoffie, David B.; Tahilyani, RachnaCaso HBS-715444-EDirección estratégicaCaf Coffee Day (CCD) is the largest coffee retailer in India. In 2012, Starbucks entered the India market. This case explores CCD's competitive advantages, its analysis of Starbuck's entry strategy, and how it might respond to Starbucks' entry.Desde 8,20 €
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Coffee Wars in India: Starbucks 2012
Yoffie, David B.; Tahilyani, RachnaCaso HBS-715452-EDirección estratégicaStarbucks entered India in late 2012. This case explores Starbucks' globalization strategy, its success in China, and its vision for India. The case asks whether Starbuck can replicate its success in China in India.Desde 8,20 €
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Apple Inc., 2008
Yoffie, David B.; Slind, MichaelCaso HBS-708480-EDirección estratégicaIn January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes online content sto...Desde 8,20 €
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Coffee Wars in India: Cafe Coffee Day Takes on the Global Brands
Yoffie, David B.; Bijlani, TanyaCaso HBS-714409-EDirección estratégicaCaf Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the world's leading coffee chain company, opened its first 11 outlets in India's metropolitan cities with local giant, Tata, and promises of a national roll out. CCD management debated wheth...Desde 8,20 €
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Brightcove, Inc. in 2007
Hagiu, Andrei; Yoffie, David B.Caso HBS-712424-EDirección estratégicaBrightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website-and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video publishers, Brightcove sought to build a four-sided business (or "platform") around the rapidly exp...Desde 8,20 €