Wal-Mart Update, 2017
In 2017 Wal-Mart was still the world's largest company, with over $480 billion in annual revenue and operations in 28 countries. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a mature U.S. market, it had looked to international sales as an engine of growth in the early 2010s, but international sales had also stagnated over the past few years. Wal-Mart's leadership had targeted the rapidly-growing e-commerce arena as strategic priority, but there it faced intense competition from dominant online retailer Amazon. In such a competitive environment, how should Wal-Mart respond to the reality that its traditional strengths no longer guaranteed robust growth?
Collection: HBSP (USA)
Ref: HBS-717468-E
Format: PDF
Number of pages: 11
Publication Date: Apr 4, 2017
Language: English
Review date: Oct 18, 2017
What material is included in this case:
Description
In 2017 Wal-Mart was still the world's largest company, with over $480 billion in annual revenue and operations in 28 countries. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a mature U.S. market, it had looked to international sales as an engine of growth in the early 2010s, but international sales had also stagnated over the past few years. Wal-Mart's leadership had targeted the rapidly-growing e-commerce arena as strategic priority, but there it faced intense competition from dominant online retailer Amazon. In such a competitive environment, how should Wal-Mart respond to the reality that its traditional strengths no longer guaranteed robust growth?
Read more
Year: 2010
Geographic Setting: India
Industry Setting: E-commerce; Retail trade
Leave your rating
"Wal-Mart Update, 2017"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Companies
Individuals