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    Wal-Mart Update, 2017

    Yoffie, David B. ; Baldwin, Eric

    • Reference: HBS-717468-E

    • Year: 2010

    • Number of pages: 11

    • Geographic Setting: India

    • Publication Date: Apr 4, 2017

    • Fecha de edición: Oct 18, 2017

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: E-commerce;Retail trade

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    Description

    In 2017 Wal-Mart was still the world's largest company, with over $480 billion in annual revenue and operations in 28 countries. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a mature U.S. market, it had looked to international sales as an engine of growth in the early 2010s, but international sales had also stagnated over the past few years. Wal-Mart's leadership had targeted the rapidly-growing e-commerce arena as strategic priority, but there it faced intense competition from dominant online retailer Amazon. In such a competitive environment, how should Wal-Mart respond to the reality that its traditional strengths no longer guaranteed robust growth?

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    Keywords

    Business growth Competitive Strategy Corporate strategy Growth Growth strategy International business Strategy