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Olam: On a New Course
Bell, David E.; Reinhardt, Forest L.; Shelman, MaryCaso HBS-513044-EMarketingTo maximize their effectiveness, color cases should be printed in color. From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production of packaged goods, shifting from its traditional focus on the midstream of the value chain. The case raises q...Desde 8,20 €
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Diageo: Innovating for Africa, Teaching plan
Bell, David E.; McLoughlin, Damien P.; Shelman, Mary; Otazo, AndrewNota del Instructor HBS-515056-EDirección estratégicaThis teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets.Desde 0,00 €
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Jumia Nigeria: from Retail to Marketplace (B)
Casadesus-Masanell, Ramon; Arora, NamrataCaso HBS-718432-EDirección estratégicaThis follow up case study explores the ramifications of Jumia's decision to move from a retail led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. It also considers Jumia's options going forward- should it return to the retail-led model or develop a hybrid alternative?Desde 5,74 €
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Kickstarting Tomato Jos in Nigeria, Teaching Note
Reinert, Sophus A.Nota del Instructor HBS-718050-EEconomíaTeaching note for case 718027.Desde 0,00 €
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MTN and the Nigerian Fine
Albert Wöcke; Paul W. BeamishCaso IVEY-9B17M031-EDirección estratégicaIn late 2015, South African telecommunications giant MTN was fined US$5.2 billion by the Nigerian authorities for a mass of improperly registered subscribers—the largest fine of its kind ever imposed in the industry anywhere in the world. MTN was an emerging-market multinational corporation with a track record of successfully operating in some of the toughest, riskiest emerging markets. Thus, it was surprising that MTN had been unable to avoid a ...Desde 8,20 €
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Doodlage: Toward a Sustainable Future
Swati Singh; Kartikeya SinghCaso IVEY-W27322-EIniciativa emprendedora, MarketingDoodlage Retail LLP (Doodlage), a sustainable fashion brand based in India, was based on an idea that had come to the co-founder while she was interning with export houses. There, she witnessed large-scale discarding of fabric waste, which found its way to landfills and became a major source of pollution. Doodlage utilized the practices of circularity—repairing, reusing, refurbishing, and recycling—to transform industrial waste into women’s appar...Desde 8,20 €
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Jumia Nigeria: from Retail to Marketplace, PowerPoint Supplement
Casadesus-Masanell, RamonCaso HBS-718468-EDirección estratégicaPowerPoint slides for case 718401 and 718432.Desde 8,20 €
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Jumia Nigeria: from Retail to Marketplace (A) and (B), Teaching Note
Casadesus-Masanell, Ramon; Elterman, KarenNota del Instructor HBS-718467-EDirección estratégicaTeaching note for cases 718401 and 718432.Desde 0,00 €
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Jumia Nigeria: from Retail to Marketplace
Casadesus-Masanell, Ramon; Arora, NamrataCaso HBS-718401-EDirección estratégicaFounded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria's oil-based economy. By 2016, however, Jumia's growth had begun to taper, hindered by plummeting oil prices, the subsequent economic downturn, and the pressure of Nigeria's limited retail ecosystem. In ad...Desde 8,20 €