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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Grofers: Re-Energizing Kirana Stores through M-Commerce
Reema Khurana; Susmi RoutrayCaso IVEY-9B16M120-EDirección estratégicaIn 2014, the food and grocery industry in India experienced a surge in the online grocery market. Before that time, existing e-business players had largely avoided the online grocery market because of its complex logistics requirements and issues related to last-mile delivery, or reaching customers in remote areas. The rise of online grocery businesses raised concerns for brick-and-mortar stores, especially local kirana stores (corner stores), ab...Desde 8,20 €
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JioMoney M-Wallet: A Cure for the Digital Economy
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav Garg VaibhavCaso IVEY-9B18E010-EIniciativa emprendedora, Tecnologías de la informaciónReliance Jio Infocomm Limited (Jio) launched JioMoney, a mobile wallet (m-wallet) service, in May 2016. Jio was a new entrant in a market populated by established services. Six months later, when the government of India announced demonetization of two high-value currency notes, India’s cash-driven economy was pushed toward digital payments, providing Jio and its competitors with an opportunity. Jio had advanced technology supporting its service. ...Desde 8,20 €
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Goodyear Tire & Rubber: M&A Synergies
Mark SimonsonCaso IVEY-W32285-EContabilidad y control, FinanzasIn late 2020, The Goodyear Tire & Rubber Company (Goodyear)’s chief executive officer, Richard Kramer, told Cooper Tire & Rubber Company (Cooper)’s chief executive officer, Bradley Hughes, that Goodyear would submit an acquisition proposal by the end of the year. Goodyear had spent the last two years enduring global weakness in the automotive industry and the onset of the worldwide COVID-19 pandemic, which contributed to Goodyear’s stock falling ...Desde 8,20 €
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Banorte M vil: Data-Driven Mobile Growth
Israeli, Ayelet; Larangeira, Carla; Cal, MarianaCaso HBS-520068-EMarketingIn mid-2019, Carlos Hank, was deliberating over the results for Banorte M vil - the mobile application for Banorte, Mexico's most profitable and second-largest financial institution. Hank, who had been appointed as Banorte s Chairman of the Board in January 2015, had overseen Banorte's transformation (and multi-million-dollar investment) from a product and client volume-focused bank into a customer-centric, technology and data-driven organizati...Desde 8,20 €
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M Power Micro Finance: Early Battle for Survival
Puran Singh; Bhargav Vishwanathan; Nupur Pavan BangCaso IVEY-9B15M120-EDirección estratégica, Iniciativa emprendedoraWhen M Power Micro Finance was founded in 2009 in the Indian state of Gujarat, a number of challenges in the microfinance market made it difficult for the company to survive. Just months after M Power’s founding, the microfinance industry was hit by a repayment crisis that eroded both profitability and confidence in the industry. With public sentiment turning against microfinance institutions, M Power’s bright growth prospects suddenly disappeare...Desde 8,20 €
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Dr. M. L. Dhawale Trust Hospital - Towards Sustainability
Gayathri Sivaraman; Vasant SivaramanCaso IVEY-9B10B010-EContabilidad y control, Dirección estratégica, FinanzasThis case deals with a rural charitable homeopathic hospital in the state of Maharashtra, India, set in the year 2008. The hospital, Dr. M. L. Dhawale Memorial Trust's Rural Homeopathic Hospital, is one among many clinics and hospitals run by the Dr. M. L. Dhawale Memorial Trust (MLDT). Dr. Navin Pawaskar, the head of the hospital, has to make recommendations to the management team to improve the profitability of the hospital and be financially s...Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
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Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce
Eisenmann, Thomas R.; Ciechanover, Allison M.; Gonzalez, GeorgeCaso HBS-820036-EIniciativa emprendedoraAn examination of the first few years of San Franciso-based, fast-growing furniture and home accessory e-commerce startup, Dot & Bo.Desde 8,20 €