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Guardian Lifecare: Customer Centricity as a Value Proposition
Swarup Kumar Dutta; Rojers P. JosephCaso IVEY-9B17A028-EDirección estratégica, Iniciativa emprendedora, MarketingIn December 2014, Guardian Lifecare Private Limited (Guardian), a pharmacy retail chain in India, was looking for ways to maintain its high growth in India’s emerging market. Riding a surge of growth in organized retailing, Guardian had become the second-largest player in the Indian pharmaceutical retail market within a decade of its launch. This market had been plagued by several structural weaknesses such as widespread sales of spurious and sub...Desde 8,20 €
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Namratha Oil Refineries Pvt. Ltd.: Tackling Oil Giveaway
Amol S. Dhaigude; Vasanth Kamath VP; Arun P. SasiCaso IVEY-9B19E022-EAnálisis de decisiones, Iniciativa emprendedoraIn March 2017, the director of operations at Namratha Oil Refineries Pvt. Ltd., a leading manufacturer and distributor of high-quality packaged coconut oil in southwest India, faced a challenge. Because of inefficiencies in the company’s packaging divisioDesde 8,20 €
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GENICON: A Surgical Strike into Emerging Markets
Allen H. Kupetz; Adam P. Tindall; Gary HaberlandCaso IVEY-9B10M041-EDirección estratégica, Iniciativa emprendedora, MarketingA critical question facing a company's ability to grow its business internationally is where it should go next. One company facing that decision was GENICON, a U.S.-based firm that manufactured and distributed medical instruments for laparoscopic surgeries. Although the minimally invasive surgical market in the United States had long been the largest in the world, international markets were anticipated to grow at a much faster rate than the U.S. ...Desde 8,20 €
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Nokia India: Battery Recall Logistics (Spanish Version)
Charles Dhanaraj; Narendar Sumukadas; P. Fraser Johnson; Monali MalvankarCaso IVEY-9B11DS003Dirección estratégica, Iniciativa emprendedora, Servicios y operacionesThis case presents the challenge faced by Nokia India in 2007. Nokia had built a strong brand reputation over a ten-year period and was a market leader in Indian mobile devices. India, incidentally, was also Nokia’s second-largest market, next only to ChiDesde 8,20 €
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Nokia India: Battery Recall Logistics
Charles Dhanaraj; Narendar Sumukadas; P. Fraser Johnson; Monali MalvankarCaso IVEY-9B11D003-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesThis case presents the challenge faced by Nokia India in 2007. Nokia had built a strong brand reputation over a ten-year period and was a market leader in Indian mobile devices. India, incidentally, was also Nokia’s second-largest market, next only to China. Suddenly, what corporate headquarters considered a routine product advisory for a defective battery resulted in panic in customers after the Indian media widely publicized the potential dange...Desde 8,20 €
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Saksham: Creating Wealth for Clients
Meeta DasguptaCaso IVEY-9B16M033-EDirección estratégica, Iniciativa emprendedoraSaksham Wealth Solutions P. Ltd. (Saksham), founded in 2005, was an investment company that survived the challenges of the Indian wealth management industry and the ups and downs of the financial market. Saksham’s success was due in part to a strategy of building trust with clients and educating them about the nuances of creating wealth through various financial instruments. Transparency, assistance, timely advice, and a goal-oriented approach we...Desde 8,20 €
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Gati: Achieving Quality Excellence in Shipment Delivery
Soumyajyoti Datta; Rohit KapoorCaso IVEY-9B19D016-EDirección estratégica, Iniciativa emprendedoraThe general manager at Gati, a well-known logistics services company in India, was worried about the number of complaints the company had received. The popular supply chain solutions and logistics service provider had introduced a premium express service scheme five months ago and, since then, had 231 complaints concerning the late delivery of goods. This new scheme charged a considerable markup and guaranteed shipment of goods within 72 hours. B...Desde 8,20 €