Nokia India: Battery Recall Logistics (Spanish Version)
This case presents the challenge faced by Nokia India in 2007. Nokia had built a strong brand reputation over a ten-year period and was a market leader in Indian mobile devices. India, incidentally, was also Nokia’s second-largest market, next only to Chi
Collection: Ivey Business School (Canada)
Ref: IVEY-9B11DS003
Format: PDF
Number of pages: 14
Publication Date: Oct 15, 2019
Language: Spanish
What material is included in this case:
Description
This case presents the challenge faced by Nokia India in 2007. Nokia had built a strong brand reputation over a ten-year period and was a market leader in Indian mobile devices. India, incidentally, was also Nokia’s second-largest market, next only to Chi
Read more
Year: 2007
Geographic Setting: India
Industry Setting: Information, Media & Telecommunications;
Learning Objective
The objectives of the case include: ·Developing an effective product recall/reverse logistics plan that would ensure preparedness for the challenges and urgent circumstances that might surface in a recall situation. ·Understanding the key criteria for
Leave your rating
"Nokia India: Battery Recall Logistics (Spanish Version)"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Companies
Individuals