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Hindustan Lever reinventa la rueda (A)
Ellison B.; Rodríguez Badal, Miguel ÁngelCaso DG-1424Dirección estratégicaEsta serie de casos trata de la experiencia pionera de Unilever en la llamada "base de la pirámide" (BDP). La BDP consiste en cerca de 4.000 millones de personas que viven en la pobreza y están excuidas de la economía de mercado. La BDP es un nuevo concepto de dirección que persigue el cumplimiento de un doble objetivo: promover el desarrollo social y permitir a las empresas recobrar los índices de ganancia de doble dígito. Durante casi cien años...Desde 8,20 €
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Hindustan Lever Re-invents the Wheel (B)
Ellison B.; Rodríguez Badal, Miguel ÁngelCaso DG-1425-EDirección estratégicaCase B describes how HLL created a brand new business model to compete in the BOP market and the outstanding results it obtained. It concludes by posing the following questions: Are these growth rates sustainable? And if they are, can they be replicated with Unilever's Multi-local, Multi-national approach?Desde 5,74 €
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Hindustan Lever Re-invents the Wheel (C)
Ellison B.; Rodríguez Badal, Miguel ÁngelCaso DG-1426-EDirección estratégicaCase C ends the case series with information on how Unilever approached BOP markets in Indonesia and Brazil and broadens the question further to ask: How can Unilever benefit from the lessons learned at HLL? Has Hindustan Lever found a new strategy to gain larger markets globally in its quest to meet the everyday needs of everyday people everywhere? Or had it merely found a way to push out a young competitive upstart in India without there being ...Desde 5,74 €
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A Foot In the Door: Hindustan Lever Breaks Into the Mass Market
Ellison B.; Moller D.; Rodríguez Badal, Miguel ÁngelCaso DG-1390-EDirección estratégicaHindustan Lever (HLL), a subsidiary of Unilever and undisputed leader in the Fast Moving Consumer Products segment in India, is caught out by the success of a local firm, Nirma, in selling to the bottom of the social pyramid. Having ignored Nirma's activities for several years in the belief that Nirma was targeting a segment that HLL was not interested in, HLL decides to enter the market at the bottom of the social pyramid by developing a totally...Desde 8,20 €
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Hindustan Lever Re-invents the Wheel (A)
Ellison B.; Rodríguez Badal, Miguel ÁngelCaso DG-1424-EDirección estratégicaThis case series deals with the pioneering experience of Unilever at the "base of the pyramid" (BOP). The BOP consists of those 4 billion people excluded from the market economy and living in poverty. The BOP is a new management concept that conveys the promise to fulfill a twofold objective: promote social development and allow companies to regain double digit growth rates. For almost 100 years, Hindustan Lever (HLL), a subsidiary of Unilever, h...Desde 8,20 €