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Supplementary Case

Hindustan Lever Re-invents the Wheel (B)

By Ellison B. / Rodríguez Badal, Miguel Ángel

Case B describes how HLL created a brand new business model to compete in the BOP market and the outstanding results it obtained. It concludes by posing the following questions: Are these growth rates sustainable? And if they are, can they be replicated with Unilever's Multi-local, Multi-national approach?

Collection: IESE (España)

Ref: DG-1425-E

Format: PDF

Number of pages: 10

Publication Date: Jul 16, 2003

Language: English, Spanish

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Year: 1999

Geographic Setting: India

Hindustan Lever Re-invents the Wheel (B)

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Hindustan Lever Re-invents the Wheel (B)

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