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Emami Limited: The Fair and Handsome Challenge
Ram Subramanian; V.S. PaiCaso IVEY-9B18M144-EDirección estratégicaIn 2016, Fair and Handsome, a skin-whitening cream produced by Emami Limited, led the men's fairness skin cream category in India, with a market share of 60 per cent. In late 2017, however, the company faced both a public backlash and an adverse court decision about its marketing of the product. A growing movement called Dark is Beautiful was galvanizing support against companies that portrayed fairer skin colour as a means for both personal and ...Desde 8,20 €
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Vimeo, Inc.: Anjali Sud’s Pivot - Teaching Note
Ram SubramanianNota del Instructor IVEY-W27671-EConocimiento y comunicaciónTeaching note for product W27670.Desde 0,00 €
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Asian Paints Limited: Corporate Governance Blues
Ram SubramanianCaso IVEY-W27942-EConocimiento y comunicaciónOn December 29, 2021, the independent shareholder advisory firm InGovern Research Services (InGovern) published a report accusing Asian Paints Limited (APL) of corporate governance lapses. Nearly 53 per cent of the shares of APL, which was based in Mumbai, India, were owned by its promoters and their families. InGovern had followed up on a whistle-blower’s report claiming that APL had engaged in several related-party transactions but had failed t...Desde 8,20 €
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Asian Paints Limited: Corporate Governance Blues - Teaching Note
Ram SubramanianNota del Instructor IVEY-W27943-EConocimiento y comunicaciónTeaching note for product W27942.Desde 0,00 €