Asian Paints Limited: Corporate Governance Blues - Teaching Note

Description

Teaching note for product W27942.

Learning Objective

This case is designed for post-graduate management courses that cover brand and product management, sales and distribution management, and core marketing concepts. The case enables instructors to review fundamental topics in business such as industry analysis, competitive dynamics, and value creation. The case can be used to teach concepts such as product line management, distributional channels, product strategy, and market segmentation strategies in various core and specialized marketing courses. After working through the case and assignment questions, students will be able to ·appreciate the factors leading to product line extension for a new technology product; ·analyze the factors that companies dealing in new-age technology consider when entering a premium market; and ·assess the distributional channel mechanism for new entrants in the market and understand the effect of channel decisions.

Keywords

Distribution Channel Electric vehicle entrepreneur Market positioning product launch Product positioning segmentation start-up Sustainability