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UltraRichMatch.com: Online Matrimony in India
Sivakumar Alur; Sulagna MukherjeeCaso IVEY-9B14A041-EDirección estratégica, Iniciativa emprendedora, MarketingIn November 2011, UltraRichMatch.com (URM) was founded as an online matrimonial portal targeted at Indian millionaires. URM was unique as it provided both wedding planning and matchmaking services. URM depended on building affiliations with providers of wedding products and services. These affiliations had not grown according to expectations. By early 2013, the founder believed that expansion was necessary for URM. He had arrived at three options...Desde 8,20 €
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Fishbay.in - Fishing on the Net
Sivakumar Alur; Sulagna Mukherjee; Dina RibbinkCaso IVEY-9B15A020-EDirección estratégica, Iniciativa emprendedora, MarketingFishbay.in is an online store where Indian consumers can buy fish that is delivered to their home. Although the founder originally targeted individual consumers and households, he soon found that restaurants were also interested in buying fish online. Unlike individuals, restaurants were more concerned with quality than price and typically ordered larger quantities. The founder wonders whether he should stick to his original plan of targeting ind...Desde 8,20 €
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Primacy: Global Design from India
Ajith J. Kumar; Sivakumar AlurCaso IVEY-9B13M027-EDirección estratégicaAWARD WINNING CASE - Best case in the Innovation Management category, 2012 ISB-Ivey Global Case Competition. An Indian company was planning to set up a Global Design Competence Centre (GDCC) in India. The company offered scented candles and holiday and gift products primarily for the U.S. market. Through its two American subsidiaries, it made and sold its products to large American mass-merchandisers and independent retailers. In-house design cap...Desde 8,20 €
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Universal Print Systems Limited: Exploring Operations Strategy Options
Sivakumar AlurCaso IVEY-9B15D016-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesUniversal Print Systems Limited, located in Southern India, provides self-adhesive label printing for such end-user businesses as the passenger car and alcoholic beverages industries. Although larger markets exist in Western and Northern India, 80 per cent of its customers are located in Southern India. Because of the company’s low capacity utilization, management is contemplating its operations strategy options, including aggressively pursuing b...Desde 8,20 €