Fishbay.in - Fishing on the Net
Fishbay.in is an online store where Indian consumers can buy fish that is delivered to their home. Although the founder originally targeted individual consumers and households, he soon found that restaurants were also interested in buying fish online. Unlike individuals, restaurants were more concerned with quality than price and typically ordered larger quantities. The founder wonders whether he should stick to his original plan of targeting individual consumers or shift his focus to the restaurant business.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B15A020-E
Format: PDF
Number of pages: 9
Publication Date: Jun 1, 2015
Language: English
Review date: Jun 1, 2015
What material is included in this case:
Description
Fishbay.in is an online store where Indian consumers can buy fish that is delivered to their home. Although the founder originally targeted individual consumers and households, he soon found that restaurants were also interested in buying fish online. Unlike individuals, restaurants were more concerned with quality than price and typically ordered larger quantities. The founder wonders whether he should stick to his original plan of targeting individual consumers or shift his focus to the restaurant business.
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Year: 2013
Geographic Setting: India
Industry Setting: Retail Trade;
Learning Objective
This case can be used in an entrepreneurship course, toward the end of the course, when new forms of entrepreneurship are introduced. It is also suitable for an elective course on e-entrepreneurship for entrepreneurship majors, in an introductory course in a regular MBA program, an executive education program, a B2B course or in an e-business course to further student understanding of the differences between B2B and B2C markets. Instructors can use this case to fulfill the following objectives in an entrepreneurship class: ·To explain the challenges of online entrepreneurship. ·To assess competing online entrepreneurial opportunities in business-to-business (B2B) and business-to-consumer (B2C) markets. ·To analyze the key factors affecting online buying in B2B and B2C markets. ·To discuss the role of pricing in online entrepreneurship.
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"Fishbay.in - Fishing on the Net"
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