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Arcenciel: Bottle Caps for Wheelchairs
Bettina Bastian; Kim Issa; Sasha Larnaud MourguesCaso IVEY-9B19A031-EDirección estratégica, MarketingIn 2015, the director of the Lebanese non-governmental organization Arcenciel felt a surge of pride knowing that his organization's bottle caps project had created grassroots awareness of the importance of recycling. In recent years, Arcenciel had grown fDesde 8,20 €
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Arcenciel: Transforming Threats into Opportunities
Bettina Bastian; Randa SalamounCaso IVEY-9B17M041-EDirección estratégica, Iniciativa emprendedoraAs a Lebanese non-governmental organization, Arcenciel (AeC) had successfully created several sustainable development programs and projects that addressed the needs of marginalized populations in Lebanon’s society. At the same time, AeC based its activities on an economic strategy that guaranteed financial independence from donations and public funding. This social entrepreneur had been able to develop and adjust its strategy in a very challengin...Desde 8,20 €
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Château Qanafar: Starting and Operating a Lebanese Vineyard
Bettina Bastian; Randa SalamounCaso IVEY-9B17M002-EDirección estratégica, Iniciativa emprendedoraChâteau Qanafar was a small Lebanese winery, operating as a family business since its inception in 2005. By 2015, Château Qanafar had managed to produce one of the best wines of the Middle East and obtain international acclaim. However, despite this success, the company’s founder understood that the general business environment in Lebanon was characterized by many uncertainties related to a weak institutional environment and high political and ec...Desde 8,20 €
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L'Atelier Art Lounge: Times of Uncertainty
Randa Salamoun; Bettina BastianCaso IVEY-9B14M139-EDirección estratégica, Iniciativa emprendedoraOn January 31, 2014, the founder and chief executive officer of L’Atelier Art Lounge, an art workshop with branches in Bahrain and Lebanon, faces numerous challenges: not only whether to grow the business but how to achieve a reasonable work-life balance. Political instability associated with the Arab Spring led her to close one of her shops in Bahrain, but she went ahead with opening a second in Beirut where there are few leisure activities avai...Desde 8,20 €
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961 Beer: Launching a Lebanese Brewing Company
Bettina BastianCaso IVEY-9B14M064-EDirección estratégica, Iniciativa emprendedora961 Beer was founded in 2006 under political and economic adverse conditions in Lebanon. One of the first craft beer companies in the Middle East, it has developed from a home brewer into a hip Lebanese brand. To attract its target set of customers — highly educated, middle-class city-dwellers — the company has opened a pub in a popular entertainment area of Beirut where it offers free samples of its beers and encourages customers to taste and as...Desde 8,20 €
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Inaash: Bridging the Chasm Between Non-Profit Objectives and Long-Term Financial Profitability
Bettina BastianCaso IVEY-9B14M004-EDirección estratégicaInaash is a Lebanese non-profit organization that supports the development of Palestinians in refugee camps. Inaash has created jobs for thousands of women in the camps through the production of traditional Palestinian embroidery items such as shawls and dresses, which the association sells in its shop and at exhibitions. The organization has also been successful in creating valuable social infrastructure in many camps through offering medical su...Desde 8,20 €