Arcenciel: Bottle Caps for Wheelchairs
In 2015, the director of the Lebanese non-governmental organization Arcenciel felt a surge of pride knowing that his organization's bottle caps project had created grassroots awareness of the importance of recycling. In recent years, Arcenciel had grown f
Collection: Ivey Business School (Canada)
Ref: IVEY-9B19A031-E
Format: PDF
Number of pages: 10
Publication Date: Jul 19, 2019
Language: English
Review date: Jul 19, 2019
What material is included in this case:
Description
In 2015, the director of the Lebanese non-governmental organization Arcenciel felt a surge of pride knowing that his organization's bottle caps project had created grassroots awareness of the importance of recycling. In recent years, Arcenciel had grown f
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Year: 2015
Geographic Setting: Lebanon
Industry Setting: Social Advocacy Organizations;
Learning Objective
This case is appropriate for an undergraduate- or graduate-level course on marketing and communication, corporate social responsibility, or social entrepreneurship. It provides students with a practical example of the challenges and opportunities that org
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"Arcenciel: Bottle Caps for Wheelchairs"
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