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Cconma.com in South Korea: An Innovative E-Commerce Platform
Jin-Su Kang; Stephen DowningCaso IVEY-9B15M020-EDirección estratégica, Iniciativa emprendedoraIn August 2012, the chief executive officer of Cconma.con, an online shopping mall based in Chung-Ju, South Korea, is considering his company’s future. The company has grown substantially since it was founded in 2005 and is now preparing to further expand into Hong Kong, China or to a second location in the United States. The company’s vision, rooted in an ethic of corporate social responsibility, is to build a happy and healthy community, includ...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia, Teaching Note
Fabbe, Kristin E.; Kindred, NatalieNota del Instructor HBS-719064-EEconomíaTeaching note for case 719020.Desde 0,00 €
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Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment
Shaista E. Khilji; Chang Hwan Oh; Nisha ManikothCaso IVEY-9B11C010-EDirección estratégica, Liderazgo y Dirección de personasThis case examines how Samsung has grown to become one of the world’s leading companies. It presents a detailed description of Samsung’s “top priority to the people” philosophy and its strong cultural values, both of which have been instrumental in ensuring its continued success in recent decades. Since 1982, the Samsung Human Resource Development Center (SHRDC) has played a critical role in supporting Samsung’s corporate strategy of achieving gl...Desde 8,20 €
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Saudi Arabia: A Brief Background
Fabbe, Kristin E.; Kindred, Natalie; Al-Amin, SafwanCaso HBS-719043-EEconomíaThis note provides a brief overview of the history of Saudi Arabia as well as the economic and political context in 2018. The note is an essential supplement to the case "Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia," HBS No. 719-020, but is also appropriate for other relevant cases.Desde 8,20 €
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Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia
Fabbe, Kristin E.; Al-Amin, Safwan; Cekin, Esel; Kindred, NatalieCaso HBS-719020-EEconomíaWith SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia's largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region, Jordan, and Egypt. Almarai employed some 42,000 people across its operations, from its massive dairy farms to its processing plants to its vast sales and distribution operation that r...Desde 8,20 €
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NeoGenius: B2B or (Not) To Be
Dominic Lim; Eric MorseCaso IVEY-9B17M001-EDirección estratégica, Iniciativa emprendedoraNeoGenius Co., Ltd. (NeoGenius) was an early-stage entrepreneurial venture based in South Korea. Founded in February 2000, NeoGenius provided a wide range of business-to-business (B2B) e-business software and related services. In June 2001, the company was up and running, but it faced competition from larger firms, and the effects of a global economic downturn; as a result, its financial performance was falling short of expectations. NeoGenius ha...Desde 8,20 €
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Floward
Palepu, Krishna G.; Arora, NamrataCaso HBS-124010-EDirección estratégicaIn 2022, Abdulaziz B. Al Loughani, CEO and co-founder of Floward, an online flower and gifting company established in Kuwait in 2017, contemplated the firm's growth trajectory. Floward, an e-commerce enterprise that offered fresh-cut flowers sourced directly from global growers and had control over the entire delivery chain, had expanded its footprint to 32 cities across nine MENA countries and had ventured into the UK. Witnessing a remarkable CA...Desde 8,20 €
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Walmart around the World
Alcacer, Juan; Agrawal, Abhishek; Vaish, HarshitCaso HBS-714431-EDirección estratégicaAfter reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil, Argentina, Central America, China, South Korea, Japan, Germany, the U.K., and Africa. Students reflect on the mixed results of these ventures and identify elements in the company's locat...Desde 8,20 €