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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasNota del Instructor HBS-512106-EMarketingTeaching Note for 511057.Desde 0,00 €
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Repositioning CARE USA
Rangan, V. Kasturi; Lee, KatharineCaso HBS-509005-EMarketingTo maximize their effectiveness, color cases should be printed in color. CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the organization's transition.Desde 8,20 €
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Repositioning CARE USA, Teaching Note
Rangan, V. Kasturi; Lee, KatherineNota del Instructor HBS-511032-EMarketingTeaching Note for 509005.Desde 0,00 €
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Oversight Systems
Cespedes, Frank V.; Migdal, AmramCaso HBS-817015-EMarketingThe case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia-based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included is an overview of Oversight's founding and the evolution of its offering from customized software analytics to pre-packaged software-as-a-service (SaaS) bundles, called Insights on...Desde 8,20 €