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Case

Repositioning CARE USA

By Rangan, V. Kasturi / Lee, Katharine

Marketing

To maximize their effectiveness, color cases should be printed in color. CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the organization's transition.

Collection: HBSP (USA)

Ref: HBS-509005-E

Format: PDF

Number of pages: 26

Publication Date: Aug 12, 2008

Language: English

Review date: Aug 14, 2012

What material is included in this case:

Other supplements

Description

Year: 2008

Geographic Setting: United States;Georgia

Repositioning CARE USA

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Repositioning CARE USA

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Repositioning CARE USA

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