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AirAsia X: Can the Low Cost Model Go Long Haul
Ben Forrey; Andreas Schotter; Jonathan Doh; Thomas LawtonCaso IVEY-9B12M013-EDirección estratégica, Iniciativa emprendedoraBy 2007, AirAsia had become one of the most successful budget airlines in the world. Having dominated Southeast Asia and entered China and India, AirAsia was poised to solidify its place as a top budget airline and one of the most consistently profitable globally. But company founder Tony Fernandes had bigger plans. From the outset in 2001, Fernandes had intended to offer long-haul service, competing against the largest and most established airli...Desde 8,20 €
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Sinpasa (A)
Pons, J. M.; Segarra, José Antonio; Vila, VictorianoCaso M-1016MarketingEl nuevo jefe de ventas de la zona norte de España de una empresa de suministros de papelería técnica se plantea cómo preparar su entrada a la vista de unos pobres resultados.Desde 8,20 €
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Zain Group: Diversity and Inclusion in the Middle East
Lina Daouk-Oyry; Charlotte Karam; Axelle MeouchyCaso IVEY-W24867-ELiderazgo y Dirección de personasFollowing a weekend strategy retreat in October 2018, the vice-chair and group CEO of Kuwait-headquartered mobile telecommunications company Zain, was proud of the company’s performance over the previous year. Zain Group had much to celebrate, having blazDesde 8,20 €