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    Sinpasa (A)

    Pons, J. M. ; Segarra, José Antonio ; Vila, Victoriano

    • Reference: M-1016

    • Year: 1994

    • Number of pages: 15

    • Geographic Setting: España

    • Publication Date: Feb 1, 1996

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    El nuevo jefe de ventas de la zona norte de España de una empresa de suministros de papelería técnica se plantea cómo preparar su entrada a la vista de unos pobres resultados.

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