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Líbano: la reconstrucción económica de la posguerra
Talamàs Vilardaga, Eduard; Rifai, Joanna; Saade, JessicaCaso ECON-427EconomíaLíbano -un país mediterráneo de casi siete millones de habitantes- sufre una de las peores crisis económicas jamás vistas en el mundo. La situación combina una severa crisis bancaria, de deuda y cambiaria con la crisis de los refugiados sirios, la pandemia de COVID-19, las secuelas de una explosión catastrófica en el puerto de Beirut y una parálisis política extrema. La libra libanesa -vinculada oficialmente al dólar estadounidense desde 1998- se...Desde 8,20 €
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Maliks: Franchising the Brand
Sana El HajjCaso IVEY-9B20M168-EDirección estratégicaMaliks, a major stationery retailer and provider of photocopy and printing services, had operated in Beirut, Lebanon, for over 25 years. The company’s founder was considering the most suitable strategy for his goal of 100 branches by 2020. He was assessinDesde 8,20 €
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Tatev Revival Project
Marina Apaydin; Rashid El Ayoubi De La Fuente; Raghid Nami; Marwa Hachem; Ralph Khattar; Tamara ZeidanCaso IVEY-9B14M151-EDirección estratégica, Iniciativa emprendedoraPerched on a cliff, the ninth-century Tatev Monastery is one of the most important monasteries in Armenia. A prominent Moscow-based businessman has decided to make it into an accessible and attractive tourist destination. Complicating matters is the region’s significant poverty and inaccessibility due to harsh weather conditions and a lack of proper infrastructure. In addition, shortcomings in hospitality management and training mean that tourist...Desde 8,20 €
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Instabeat - One More Lap, Teaching Note
Ghosh, Shikhar; Bagai, ShwetaNota del Instructor HBS-820067-EIniciativa emprendedoraTeaching note for case 820005.Desde 0,00 €
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Arcenciel: Bottle Caps for Wheelchairs
Bettina Bastian; Kim Issa; Sasha Larnaud MourguesCaso IVEY-9B19A031-EDirección estratégica, MarketingIn 2015, the director of the Lebanese non-governmental organization Arcenciel felt a surge of pride knowing that his organization's bottle caps project had created grassroots awareness of the importance of recycling. In recent years, Arcenciel had grown fDesde 8,20 €
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IXSIR Winery of Lebanon
Marina Apaydin; Sarah Jane Noujeim; Claire Chalouhi; Abdul Sattar OuaydaCaso IVEY-9B17M044-EDirección estratégica, Iniciativa emprendedoraIn the summer of 2016, the general manager of IXSIR Winery of Lebanon (IXSIR)—a young winery in Lebanon that offered customers a new level of quality by producing wine from a mixture of grapes harvested from different terroirs—received news of a bomb striking Beirut. IXSIR had been facing challenges competing in the unstable and risky local market, and the general manager realized that the bombing signalled rougher economic times ahead and likely...Desde 8,20 €
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Financing Anghami's Growth
Nanda, Ramana; Kuzucu, ErenCaso HBS-819033-EIniciativa emprendedoraIn December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis- -vis the proposal put forth by the MBC Group, the region's largest media network. The offer was a media-for-equity deal, which would provide Anghami with advertising towards the media giant's millions of viewer...Desde 8,20 €
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCaso IVEY-W25547-EConocimiento y comunicación, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Desde 8,20 €
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Profico: The Way Forward
Marina Apaydin; Narine BolghourjianCaso IVEY-9B19M096-EDirección estratégica, Iniciativa emprendedoraProfico Trading and Contracting Company WLL, an aluminum and glazing contracting company in Lebanon, assembled and installed aluminum and glazing doors and windows and aluminum composite panels for local construction projects. The company's revenues had increased over the years, but over the previous four years, revenues had declined, largely as a result of regional political turmoil that affected the construction industry. The management team wa...Desde 8,20 €
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Peace, Non-Aligned: The Pragmatic Optimism of Lakhdar Brahimi
Sebenius, James K.; Green, Laurence A.Caso HBS-912028-EDescribes the background and career of Lakhdar Brahimi in numerous roles ranging from Algeria's ambassador to Indonesia and the Arab League, to serving as that country's foreign minister, and to his many years at the United Nations, with special emphasis on his actions as a mediator in Lebanese and Afghan conflicts.Desde 8,20 €