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General Electric's Expansion in the Middle East
Assem Safieddine; Shadi Rhayem; Ken MarkCaso IVEY-9B14M141-EDirección estratégicaIn July 2012, a senior manager in the corporate strategy team of General Electric (GE) was wondering what changes he should recommend for its strategic plans in the MENAT region (the Middle East, North Africa, Turkey and Pakistan). First, the senior corporate strategist wanted to get a better understanding of how regional management had succeeded in growing its business despite the barriers it had faced, such as political instability, difficultie...Desde 8,20 €
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Souk El Tayeb: The Good Food Market in Lebanon
Dima Jamali; Haitham KhouryCaso IVEY-9B11M111-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasSouk el Tayeb, Lebanon’s first weekly farmers’ market, and Tawlet, a farmers’ restaurant — the former adopting the legal structure of an NGO and the latter being an income-generating company — were joined by one vision to “celebrate food and traditions that unite communities and support small-scale farmers and producers and a culture of sustainable agriculture.” Souk el Tayeb’s founder, Kamal Mouzawak, first launched Souk el Tayeb in May 2004 in ...Desde 8,20 €
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Chabros International Group: A World of Wood
Paul W. Beamish; Bassam FarahCaso IVEY-9B10M100-EDirección estratégica, Iniciativa emprendedoraAWARD WINNING CASE - MENA Business Cases Award, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. The Chabros International Group case examines how a Lebanese multinational wood company confronts a drastic drop in its largest subsidiary's sales after 2008's global economic crisis. Antoine Chami, Chabros's owner and president, was reviewing his company's 2009 end-of-year financial statements and, in particular, a...Desde 8,20 €
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Partnership for Lebanon and Cisco Systems: Promoting Development in a Post-war Context
Dima JamaliCaso IVEY-9B11M050-EDirección estratégicaThe project manager of the Partnership for Lebanon (PFL) and Cisco Systems’s regional director of corporate affairs for the Middle East and Africa met in September 2009, three years after the PFL was first initiated. The meeting primarily revolved around the challenge of sustainability and what useful suggestions they could put forward to their partners to ensure that the projects initiated through the PFL were not dependent on the continuous inv...Desde 8,20 €
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Líbano: la reconstrucción económica de la posguerra
Talamàs Vilardaga, Eduard; Rifai, Joanna; Saade, JessicaCaso ECON-427EconomíaLíbano -un país mediterráneo de casi siete millones de habitantes- sufre una de las peores crisis económicas jamás vistas en el mundo. La situación combina una severa crisis bancaria, de deuda y cambiaria con la crisis de los refugiados sirios, la pandemia de COVID-19, las secuelas de una explosión catastrófica en el puerto de Beirut y una parálisis política extrema. La libra libanesa -vinculada oficialmente al dólar estadounidense desde 1998- se...Desde 8,20 €
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Maliks: Franchising the Brand
Sana El HajjCaso IVEY-9B20M168-EDirección estratégicaMaliks, a major stationery retailer and provider of photocopy and printing services, had operated in Beirut, Lebanon, for over 25 years. The company’s founder was considering the most suitable strategy for his goal of 100 branches by 2020. He was assessinDesde 8,20 €
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Instabeat - One More Lap, Teaching Note
Ghosh, Shikhar; Bagai, ShwetaNota del Instructor HBS-820067-EIniciativa emprendedoraTeaching note for case 820005.Desde 0,00 €
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Arcenciel: Bottle Caps for Wheelchairs
Bettina Bastian; Kim Issa; Sasha Larnaud MourguesCaso IVEY-9B19A031-EDirección estratégica, MarketingIn 2015, the director of the Lebanese non-governmental organization Arcenciel felt a surge of pride knowing that his organization's bottle caps project had created grassroots awareness of the importance of recycling. In recent years, Arcenciel had grown fDesde 8,20 €
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IXSIR Winery of Lebanon
Marina Apaydin; Sarah Jane Noujeim; Claire Chalouhi; Abdul Sattar OuaydaCaso IVEY-9B17M044-EDirección estratégica, Iniciativa emprendedoraIn the summer of 2016, the general manager of IXSIR Winery of Lebanon (IXSIR)—a young winery in Lebanon that offered customers a new level of quality by producing wine from a mixture of grapes harvested from different terroirs—received news of a bomb striking Beirut. IXSIR had been facing challenges competing in the unstable and risky local market, and the general manager realized that the bombing signalled rougher economic times ahead and likely...Desde 8,20 €
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Financing Anghami's Growth
Nanda, Ramana; Kuzucu, ErenCaso HBS-819033-EIniciativa emprendedoraIn December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis- -vis the proposal put forth by the MBC Group, the region's largest media network. The offer was a media-for-equity deal, which would provide Anghami with advertising towards the media giant's millions of viewer...Desde 8,20 €