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Studio Moderna--A Venture in Eastern Europe
Isenberg, Daniel J.Caso HBS-808110-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. Studio Moderna is the leading electronic retailer in 20 countries in and around Central and Eastern Europe, and use a multi-channel business strategy, organizational structure, and IT system. When management conflicts arise, Sandi Cesko, CEO and co-founder must decide whether to change his in-sourcing strategy to out-sourcing.Desde 8,20 €
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Nutricia Middle East: Measuring Sales Force Effectiveness, Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-114011-EMarketingTeaching Note for 106063.Desde 0,00 €
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Martha Schwartz Partners (A): Growing a Landscape Architecture Firm: A Multimedia Case, Teaching Note
Eccles, Robert G.Nota del Instructor HBS-409097-ELiderazgo y Dirección de personasTeaching Note for [409703].Desde 0,00 €
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Veracity Worldwide in Syria: Assessing Political Risk in a Volatile Environment
Musacchio, Aldo; Reinert, Sophus A.Caso HBS-712009-EEconomíaThis case explores the dynamic set of political risks raised by a local-partner contract renewal within the context of Syria's unfolding political upheaval. Cambell Technologies, a US-based software firm, was evaluating whether to renew its licensing agreement with Elevate, its Damascus-based distributor. Elevate's strong sales performance and sound management seemed to justify a renewal of its agreement, but the possibility of political change i...Desde 8,20 €
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Managing the Migrant Crisis
IESE InsightArtículo ART-2852-EServicios y operacionesAs the director of Proactiva Serveis Aquàtics, which provides sea rescue services along Spain's Mediterranean coast, Oscar Camps was appalled to see the wrenching images of migrants drowning. He resolved to do whatever he could to stop this human tragedy taking place on Europe's doorstep. His initiative provides some keys for others looking to beat the odds and help steer their project to a safe harbor.Desde 8,20 €
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Learning From the Entrepreneurial Icebreakers
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArtículo ART-2592-EDirección estratégica, Iniciativa emprendedora, Innovación y cambioThis article shares the insights of "entrepreneurial icebreakers" -- business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall and who expanded beyond national borders by clearing pathways for themselves and others into international markets around the globe. In documenting the obstacles they had to cut through to get to where they are today, we show the path to break inflexible, outdated str...Desde 8,20 €