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Toyota Recalls (B): Mr. Toyoda Goes to Washington
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCaso HBS-511041-EMarketingCase describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales.Desde 5,74 €
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Toyota Recalls (C): Bumpy Road Ahead
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCaso HBS-511042-EMarketingBetween February and July 2010, Toyota sales recover thanks to the use of extensive PR and sales incentives. Yet recalls continue. Can Toyota stem the tide and correct its organizational flaws to address the underlying issues?Desde 5,74 €
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Toyota Recalls (A): Hitting the Skids
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCaso HBS-511016-EMarketingIn the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While the first Toyota recall was met with widespread disbelief but continuing support for the brand, subsequent revelations and recalls tested the brand's resilience in the U.S. The firm's...Desde 8,20 €