Toyota Recalls (C): Bumpy Road Ahead

By Quelch, John A. / Knoop, Carin-Isabel / Johnson, Ryan

Marketing

Between February and July 2010, Toyota sales recover thanks to the use of extensive PR and sales incentives. Yet recalls continue. Can Toyota stem the tide and correct its organizational flaws to address the underlying issues?

Collection: HBSP (USA)

Ref: HBS-511042-E

Format: PDF

Number of pages: 4

Publication Date: Oct 19, 2010

Language: English, Spanish

Description

Year: 2010

Geographic Setting: Japan;United States

Industry Setting: Automotive

Toyota Recalls (C): Bumpy Road Ahead

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Toyota Recalls (C): Bumpy Road Ahead

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Toyota Recalls (C): Bumpy Road Ahead

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