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Bayern Munich in China
Lakhani, Karim R.; Schmidt, Sascha L.; Norris, Michael; Herman, KerryCaso HBS-617025-EServicios y operacionesIn 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fanbase?Desde 8,20 €
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Bayern Munich in China, Teaching Note
Lakhani, Karim R.; Schmidt, Sascha L.Nota del Instructor HBS-619037-EServicios y operacionesTeaching note for case 617025.Desde 0,00 €
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Samsung Electronics: TV in an Era of Convergence
Lakhani, Karim R.; Iansiti, Marco; Herman, KerryCaso HBS-614034-EServicios y operacionesFrom the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the future of TV? The case considers Samsung Electronics TV Group's product development processes, as the company's mobile and TV offerings increasingly converged and consumer demands and b...Desde 8,20 €
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Aspiring Minds
Lakhani, Karim R.; Iansiti, Marco; Snively, ChristineCaso HBS-616013-EDirección estratégicaBy 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning algorithms to evaluate the abilities of job seekers and provide feedback by measuring not only skills and knowledge, but also personality and behavior traits. Since its founding in ...Desde 8,20 €