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Carlsberg in Emerging Markets
Michael W. Hansen; Torben Pedersen; Marcus Moller LarsenCaso IVEY-9B11M009-EDirección estratégica, Servicios y operacionesRisking becoming the target of a hostile takeover or being cornered as a small regional player in the global beer industry, the Danish brewery Carlsberg decided in the early 2000s to expand into rapidly growing emerging markets to pursue new arenas of growth. By 2008, this strategy had paid off, and Carlsberg was positioned among the five largest breweries in the world. In the Russian market — one of the fastest-growing markets in the world — Car...Desde 8,20 €
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edaixi (eWash): Digital Transformation of Laundry Services (A) and (B), Teaching Note
Zhu, FengNota del Instructor HBS-620087-EServicios y operacionesTeaching note for cases 617034 and 617038.Desde 0,00 €
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Bayern Munich in China
Lakhani, Karim R.; Schmidt, Sascha L.; Norris, Michael; Herman, KerryCaso HBS-617025-EServicios y operacionesIn 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fanbase?Desde 8,20 €
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SF Express: From Delivery to E-Commerce
Zhu, Feng; Lane, DavidCaso HBS-616003-EServicios y operacionesShunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's "online-to-offline" trend in e-commerce, Heike stores allowed SF to leverage its logistics and IT expertise to differentiate itself from its rivals in express delivery. As yet unclear was whe...Desde 8,20 €
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Port Competition in the Pearl River Delta
Shih, WillyCaso HBS-620038-EServicios y operacionesThis case describes the strategic competition between port operators in Hong Kong with those on the Mainland in Shenzhen and Guangzhou. This case examines the competition between ports and port operators in the Pearl River Delta over the last four decades. The cities surrounding the Pearl River estuary are the "workshop of the world," and the development of manufacturing in the region was heavily dependent on efficient container shipping. As Chi...Desde 8,20 €
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Semiconductor Manufacturing International Corporation: "Reverse BOT"
Shih, WillyCaso HBS-609062-EServicios y operacionesTo maximize their effectiveness, color cases should be printed in color. Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would then operate under contract, the company could build scale without necessarily confronting immediate large cap...Desde 8,20 €
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Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet
Zhu, Feng; Smith, AaronCaso HBS-615039-EServicios y operacionesThis note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy-Baidu for search, Alibaba for e-commerce, and Tencent for games and instant messaging-the proliferation of mobile devices in China introduced new territory to be conquered. By the end of 2014, BAT had each made a s...Desde 8,20 €
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Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)
Alcacer, Juan; Herman, KerryCaso HBS-713406-EServicios y operacionesIn mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites includes locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to infrastructure, governance, education, business culture, intellectual property protection, labor markets, experience working with Western firms, and tax breaks and other incentives. Intel's Gene...Desde 8,20 €
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Wal-Mart China: Sustainable Operations Strategy
David J. Robb; Ben Hopwood; Lei Wang; Jun ChengCaso IVEY-9B08D009-EDirección estratégica, Servicios y operacionesA German expatriate had moved to China in 2005 to take up a merchandizing position at the Wal-Mart China headquarters in Shenzen. By 2008 he had been promoted to the new position of senior director for sustainability for Wal-Mart China (retail) and Global Procurement. His new position required that he lead the rapidly-approaching inaugural Wal-Mart Sustainability Summit. The senior director must ensure that Wal-Mart China's five Strategic Value N...Desde 8,20 €
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MAN B&W Diesel A/S - Managing Licensees in a Globalized World
Torben Pedersen; Jacob Pyndt; Bo Bernhard NielsenCaso IVEY-9B09M030-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesMAN B&W Diesel (MBD), a subsidiary of MAN AG, had become very successful by having its large two-stroke diesel engines produced under licence in Asia. The success had led it to the position of world leader in ship engines, with world market shares between 70 and 80 per cent. The relationship between MBD and the licensees was characterized by both parties leveraging each other’s competencies. It was critical for MBD to access new knowledge in orde...Desde 8,20 €