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CEIBS Campus (C)
Söderblom S.; Nueno, PedroCaso P-973-EServicios y operacionesThis is a case on project management in a global context. The owner of the project is a sino-European joint venture. Behind the partners are the EU and the Shanghai Government. The funding for the project comes from donations and subsidies from the partners. The architect is a famous American firm (Pei Cobb Fred) that must work with the Chinese architect ECADI. Construction will have to take place in Pudong, Shanghai, with Chinese subcontractors....Desde 5,74 €
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CEIBS Campus (A)
Nueno, Pedro; Söderblom S.Caso P-971-EServicios y operacionesThis is a case on project management in a global context. The owner of the project is a sino-European joint venture. Behind the partners are the EU and the Shanghai Government. The funding for the project comes from donations and subsidies from the partners. The architect is a famous American firm (Pei Cobb Fred) that must work with Chinese architect ECADI. Construction will have to take place in Pudong, Shanghai, with Chinese subcontractors. How...Desde 8,20 €
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Philips Electronics in China
Nueno, Pedro; Subirats M.Caso P-969-EServicios y operacionesUnder fierce competition coming from world players and domestic companies, Rob Westerhof, General Manager and President of Philips Electronics China Group, was refining his company's strategy to maintain a position of leadership in China. Philips had grown fast (5 billion US dollars) in China, and had become a large and complex organization, including factories, joint ventures, wholy owned subsidiaries and sales and distribution networks, and emp...Desde 8,20 €
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Red Star Furniture Group Co. LTD.
Palepu, Krishna G.; Nueno, PedroCaso HBS-114053-EIniciativa emprendedoraFounded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good shopping mall facilities, well designed and equipped (parking, transportation, services) located in key developing zones of Chinese growing cities. In the first 27 years, Red Star h...Desde 8,20 €
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Shanghai Bell: Opportunities and Threats in China
Long N.; Nueno, PedroCaso P-941-EServicios y operacionesEn 1998, Shanghai Bell, joint-venture de Alcatel con una empresa estatal china, se planteaba cómo orientar su futuro frente a la competencia local. La compañía debía realizar una fuerte apuesta en su I+D.Desde 8,20 €