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Bayern Munich in China
Lakhani, Karim R.; Schmidt, Sascha L.; Norris, Michael; Herman, KerryCaso HBS-617025-EServicios y operacionesIn 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fanbase?Desde 8,20 €
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Bayern Munich in China, Teaching Note
Lakhani, Karim R.; Schmidt, Sascha L.Nota del Instructor HBS-619037-EServicios y operacionesTeaching note for case 617025.Desde 0,00 €
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Aspiring Minds
Lakhani, Karim R.; Iansiti, Marco; Snively, ChristineCaso HBS-616013-EDirección estratégicaBy 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning algorithms to evaluate the abilities of job seekers and provide feedback by measuring not only skills and knowledge, but also personality and behavior traits. Since its founding in ...Desde 8,20 €