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Rakuten's CEO on Humanizing E-Commerce
Mikitani, HiroshiArtículo HBS-R1311A-ERakuten is Japan's version of Amazon, but it offers a very different shopping experience. The goal of its founder in 1997 was to allow small and midsize merchants to set up shop on the internet very easily and to provide the kind of hospitality and customer service that even chain restaurants offer in Japan. Mikitani didn't want an internet superstore; he wanted something more like a bazaar, where shop owners would curate the merchandise and inte...Desde 8,20 €
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The Great East Japan Earthquake (E): Yamato Transport's Response
Takeuchi, Hirotaka; Kosinski, Leonard; Royce, Christina; Stetsovskaya, Anna; Vasilyev, EvgenyCaso HBS-713442-EDirección estratégicaCEO Kikawa of Yamato Transport gave orders to his managers right after the triple disaster hit the Tohoku region of Japan to do whatever it takes to save lives and not to worry about costs. He also felt that he had to confront the government to make donations to the affected district tax-free. He also wanted to donate 10 yen per Takkyubin package the company was delivering as relief money for Tohoku but was wondering how the shareholders would re...Desde 5,74 €
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La Dinámica de la Competencia en los Videojuegos Caseros (E): El Auge del 3DO y Juegos de 32 Bits
Coughlan, Peter J.Caso HBS-703S29Dirección estratégicaDescribe el lanzamiento de la innovadora compañía de videojuegos en casa, 3DO, que había desarrollado un sistema innovador que ofrece procesamiento de 32 bits y el software de CD-ROM. Examina la dinámica competitiva en la industria de los videojuegos en casa desde 1970 en el nuevo milenio.Desde 5,74 €
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Modernization
Fabbe, Kristin E.Caso HBS-719040-EEconomíaThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen (""bullet"") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the demands on Tessei continued to grow. ...Desde 8,20 €
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Rakuten: To Stay or Not To Stay In The UK
Naoto Nadayama; Arto LindblomCaso IVEY-9B20M022-EDirección estratégicaIn 2016, Rakuten, the largest e-commerce company in Japan, was at the crossroads of its UK operations. After 2008, Rakuten had accelerated internationalization, mainly by acquiring local e-commerce companies. In the foreign markets, Rakuten leveraged its e-commerce platform model, with which it had achieved huge success in the Japanese e-commerce market in the 2000s. In 2011, it acquired UK-based e-commerce company, Play.com. At that time, Play.c...Desde 8,20 €
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Nippon Steel Corporation
Datar, Srikant M.; Kanno, AkikoCaso HBS-109038-EContabilidad y controlNippon Steel Corporation, the largest Japanese steel producer and second largest in the world faces challenges in pursuing strategy to become a true global player. Nippon Steel had long been the top Japanese company, however the emergence of a global player, Arcelor-Mittal, prompted globalization of the steel industry. The company feels the urgent need to also globalize the company by not just increasing overseas production but also making necess...Desde 8,20 €
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Juchheim: The Faithful Pursuit of Flavour, Culture and Family Values
Vanessa M. Strike; Takao KawamotoCaso IVEY-9B14M129-EDirección estratégica, Iniciativa emprendedoraJuchheim Co. Ltd. was a confectionery family firm located in Japan. The chief executive officer and owner faced two important issues related to the future success of the firm: managing succession into the next generation and determining the company’s expansion strategy in the overseas market. Under the Japanese tradition of patriarchal primogeniture, the owner’s eldest son was the heir apparent and would take over the company. However, the market...Desde 8,20 €
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Albert "Jack" Stanley in Nigeria (B)
Goldberg, Lena G.; Carr, Chad M.Caso HBS-312035-EThe case describes Albert "Jack" Stanley's response to actions initiated against him by the U.S. Department of Justice and the SEC.Desde 5,74 €
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Albert "Jack" Stanley in Nigeria (A)
Goldberg, Lena G.; Carr, Chad M.Caso HBS-312034-EConocimiento y comunicaciónThe international joint venture that successfully bid for $6 billion in contracts to build LNG trains on Nigeria's Bonny Island became entangled in a widening bribery and corruption probe triggered by an unrelated accusation against an employee of one ofDesde 8,20 €
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Radically Simple IT
Upton, David M.; Staats, Bradley R.Artículo HBS-R0803J-ETecnologías de la informaciónMany managers think that developing and rolling out a major IT system is like putting up a warehouse: You build it and you're done. But that does not work for IT anymore. Taking that approach results in rigid, costly systems that are outdated from the day they are turned on. What's needed for today's businesses is IT that serves not only as a platform for existing operations but also as a launchpad for new functions and businesses. In this articl...Desde 8,20 €