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Cconma.com in South Korea: An Innovative E-Commerce Platform
Jin-Su Kang; Stephen DowningCaso IVEY-9B15M020-EDirección estratégica, Iniciativa emprendedoraIn August 2012, the chief executive officer of Cconma.con, an online shopping mall based in Chung-Ju, South Korea, is considering his company’s future. The company has grown substantially since it was founded in 2005 and is now preparing to further expand into Hong Kong, China or to a second location in the United States. The company’s vision, rooted in an ethic of corporate social responsibility, is to build a happy and healthy community, includ...Desde 8,20 €
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NeoGenius: B2B or (Not) To Be
Dominic Lim; Eric MorseCaso IVEY-9B17M001-EDirección estratégica, Iniciativa emprendedoraNeoGenius Co., Ltd. (NeoGenius) was an early-stage entrepreneurial venture based in South Korea. Founded in February 2000, NeoGenius provided a wide range of business-to-business (B2B) e-business software and related services. In June 2001, the company was up and running, but it faced competition from larger firms, and the effects of a global economic downturn; as a result, its financial performance was falling short of expectations. NeoGenius ha...Desde 8,20 €
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SMR: United against a Global Media Giant
Sanghyeak Yoon; Hyungjin Kim; Young-Gul KimCaso IVEY-9B18M090-EDirección estratégica, Iniciativa emprendedoraIn 2014, recognizing that their leadership in the online media market was weakening, eight Korean television broadcasters severed their ties with YouTube and formed Smart Media Representative Co. Ltd. (SMR), an alliance to collectively distribute online television content and advertising on behalf of the broadcasters. SMR changed the nature of the online video market in Korea. The rights to advertising sales, programming, and distribution that we...Desde 8,20 €
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How Samsung Became a Design Powerhouse
Yoo, Youngjin; Kim, KyungmookArtículo HBS-R1509E-EIniciativa emprendedoraUntil 20 years ago, South Korea's Samsung Electronics manufactured inexpensive, imitative electronics for other companies. Its leaders valued speed, scale, and reliability above all. The few designers working for the company were dispersed in engineering and new-product units, and they had little status in a company that emphasized efficiency and engineering rigor. Then, in 1996, Lee Kun-Hee, the chairman of Samsung Group, grew frustrated by the ...Desde 8,20 €
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Mirae Asset: Korea's Mutual Fund Pioneer
Khaire, Mukti; Shih-ta Chen, Michael; Donovan, G.A.Caso HBS-810123-EIniciativa emprendedoraPark Hyeon-Joo, the founder and Chairman of Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to his Korean customers, the company then began selling local-currency funds in India and Brazil. Now he has to decide his next steps. Should he build on his emerging market expertise and focus his business expansion in developing countries? If so, where should he concentrate his...Desde 8,20 €
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Samsung Tesco Homeplus and Corporate Social Responsibility
Youngchan Kim; Kwangho AhnCaso IVEY-9B09M040-EDirección estratégica, Iniciativa emprendedora, MarketingSamsung Tesco Homeplus (STH), one of Korea's large hypermarkets, increased its investment in social contribution activities and systemized the organization in charge in the aftermath. It especially focused on education and cultural services, saving the environment and sharing with others. As a consequence, by December 2008, STH was considered one of the most innovative companies and one that realized true customer value. It had won a variety of a...Desde 8,20 €
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Green Car Inc.: Strategic Direction in the Car-Sharing Service Industry
Won-Yong Oh, Jinsuh TarkCaso IVEY-W25121-EDirección estratégica, Iniciativa emprendedoraIn March 2021, the chief strategy officer of Green Car Inc. (Green Car), an on-demand car-sharing services company, was contemplating the company’s strategic direction. In an on-demand car-sharing services model, a company owned vehicles and received a feDesde 8,20 €
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Trying to Create a Stir: Opening a Coffee Shop in Korea
Gyewan Moon; Allen H. KupetzCaso IVEY-9B10M113-EDirección estratégica, Iniciativa emprendedoraA critical question for entrepreneurs starting a business, particularly in a foreign country, is choosing whether or not franchising is the appropriate mode of entry. Franchising offers the entrepreneur instant brand recognition, established business processes and supply chains, regulatory and tax guidance, and a ready supply of assistance in the early months. However, it deprives the entrepreneur of what many of them crave - the ability to creat...Desde 8,20 €
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NextView Ventures
Tango, Jo; Lietz, Nori GerardoCaso HBS-821031-EIniciativa emprendedoraDavid Beisel, Rob Go, and Lee Hower are non-partners at different-and-established venture capital (VC) firms. They decide to leave their positions to start a new seed-stage VC firm. The case covers the genesis of the firm, the formulation of its strategy and operations, and the founders' fundraising efforts. A key decision the case protagonists must make is whether to partner with two very successful entrepreneurs, who propose a merger with Nex...Desde 8,20 €
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Apple's Core
Wasserman, NoamCaso HBS-809063-EIniciativa emprendedoraSteve Jobs and Steve Wozniak are best friends who enjoy pulling pranks together and talking about electronics. After several small collaborations, Jobs pitches Wozniak on starting a company together to sell computers based on Wozniak's design for a personal computer. Wozniak faces decisions about whether to quit the job he loves at Hewlett-Packard to join Apple Computer, how to define his role within Apple, whether to take on Jobs as his co-found...Desde 8,20 €