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Saladstop!: Service Environment and Design
Sheryl E. Kimes; Thompson S.H. Teo; Iswarya LoganathanCaso IVEY-9B21D010-EServicios y operacionesIn May 2019, the founder of SaladStop!, a Singapore-headquartered healthy salad chain with locations across Asia, was looking for innovative ways to improve the customer experience at SaladStop! stores worldwide. In six months, the founder was planning to renovate one of his branches in Singapore. This renovation would set a precedent for future outlets in terms of layout and design. The founder was aware of rising customer dissatisfaction caused...Desde 8,20 €
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Compassion Web
Wee Yong YeoCaso IVEY-9B12M039-EDirección estratégica, Finanzas, Iniciativa emprendedoraThis case is about an ambitious “technopreneur” with ideas that were at the forefront of technology, such as in enterprise resource planning (ERP) systems. Compassion Web had been successful initially, then swamped with challenges, and the original business model needed major changes in order to work in the fast-changing environment. At the same time, the company was facing a lawsuit with a major client, which could threaten its survival. To make...Desde 8,20 €
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Purchasing Consortium for the BMS Industry in Singapore
Mei Qi; Siew Hwa OngCaso IVEY-9B12D014-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesSince November 2011, the director and chief scientist for Acumen Research Laboratories (ARL) had been conferring with Spring Singapore — a government agency devoted to the city-state’s economic growth — on ways to improve the current procurement practices of the biomedical science (BMS) industry in Singapore. As a senior chief scientist and the founder of ARL, she saw and experienced tremendous purchasing inefficiency and quality problems in the ...Desde 8,20 €
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JOG Sports: Sports Apparel and Ice Hockey in Thailand
Andrew Karl DeliosCaso IVEY-9B13M138-EDirección estratégica, Iniciativa emprendedoraJOG Sports, a sports apparel and sports marketing business, has crossed the psychologically important threshold of $1 million in annual sales. Although the company was started as a hobby and side interest of the chief executive officer (CEO) and main founder, management of the company soon became his only occupation. The scale of the company increased quickly, with the sports apparel business growing in product lines, geographic scope of sales an...Desde 8,20 €
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EU Holidays
Yew Hoong Wong; Singfat ChuCaso IVEY-9B13E003-EDirección estratégica, Gobierno corporativo, Iniciativa emprendedora, Servicios y operacionesThe profit margin for the travel agency industry in Singapore, which mostly offered travel packages to Asia and Europe, was very thin. An up-and-coming travel agency faced the dilemma of offering maximum customer satisfaction while keeping its operating cost (e.g., fees for its tour guides) low. Rather than simply assigning travel guides to tours by trial and error, a director of the travel agency decided to use an optimization template. This cas...Desde 8,20 €
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Eagle Services Asia
Edward D. ArnheiterCaso IVEY-9B07D019-EDirección estratégica, Servicios y operacionesThis case chronicles the creation and transformation of a Singaporean joint venture, Eagle Services Asia (ESA). It describes some early start-up problems, including a forced shutdown by the Civilian Aviation Authority of Singapore (CAAS). The resulting shakeup of the ESA management team provides a fresh start and an opportunity to reinvigorate the company using lean management principles. Managerial decisions play a key role in ESA's success, tog...Desde 8,20 €
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MIA, Philippines
Jim KayalarCaso IVEY-9B09M016-EDirección estratégicaThe newly appointed country director of MIA Philippines, a non-profit organization with a mandate to alleviate poverty in developing countries, is faced with the challenge of designing and managing a development assistance project that would establish a go-to-market supply chain for a remote Filipino fishing village. The country director has to enter a new country, launch the project, deal with the constraints of a foreign culture, manage the exp...Desde 8,20 €
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Healthway Medical
Noel Yeo; Singfat ChuCaso IVEY-9B13E007-EDirección estratégica, Gobierno corporativo, Iniciativa emprendedoraA small publicly listed company is entertaining the idea of adding nursing home management to its medical value chain, which is currently focused on consultation. Management must rely on simulation in order to determine the feasibility of operating a nursing home according to admissions protocol and subsidies granted by a governmental agency.Desde 8,20 €
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Kimly Limited: Initial Public Offering
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Ling YueEjercicio IVEY-9B18N026-EFinanzasOn March 8, 2017, Singapore-based food outlet operator Kimly Limited (Kimly) announced its intention to go for an initial public offering (IPO). Through this IPO, it aimed to raise SG$43.5 million. Altogether, 173.8 million new shares would be issued at SDesde 8,20 €
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Ministry of Finance, Japan
David M. Currie; Laurel AdamsCaso IVEY-9B08M013-EDirección estratégicaIn June 1997, the Bank of Thailand must decide whether to continue or to abandon the peg of the baht to the U.S dollar. Recent economic performance in Thailand has caused speculation that the central bank will abandon the currency peg, but the bank's stated policy for many years has been that it will maintain the peg. Background about the Thai economy is presented in the core case, product 9B01M025. Other cases enable students to play roles of im...Desde 8,20 €