Eagle Services Asia

  • Reference: IVEY-9B07D019-E

  • Year: 2006

  • Number of pages: 13

  • Geographic Setting: Singapore

  • Publication Date: Oct 10, 2007

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Company: Large

  • Industry Setting: Manufacturing;

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Description

This case chronicles the creation and transformation of a Singaporean joint venture, Eagle Services Asia (ESA). It describes some early start-up problems, including a forced shutdown by the Civilian Aviation Authority of Singapore (CAAS). The resulting shakeup of the ESA management team provides a fresh start and an opportunity to reinvigorate the company using lean management principles. Managerial decisions play a key role in ESA's success, together with the discipline and training of the workforce. Students will gain an understanding of cultural difficulties associated with international joint ventures, and learn fundamental aspects of lean management including how to create and sustain a lean culture. The case also provides insight into the worldwide aircraft engine business, the engine overhaul process and cultural barriers that may arise when managing operations in foreign countries.

Keywords

Cultural Customs Expatriate Management Human Resources Management Joint Ventures Management of Change Organizational Behaviour