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Saladstop!: Service Environment and Design
Sheryl E. Kimes; Thompson S.H. Teo; Iswarya LoganathanCaso IVEY-9B21D010-EServicios y operacionesIn May 2019, the founder of SaladStop!, a Singapore-headquartered healthy salad chain with locations across Asia, was looking for innovative ways to improve the customer experience at SaladStop! stores worldwide. In six months, the founder was planning to renovate one of his branches in Singapore. This renovation would set a precedent for future outlets in terms of layout and design. The founder was aware of rising customer dissatisfaction caused...Desde 8,20 €
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Compassion Web
Wee Yong YeoCaso IVEY-9B12M039-EDirección estratégica, Finanzas, Iniciativa emprendedoraThis case is about an ambitious “technopreneur” with ideas that were at the forefront of technology, such as in enterprise resource planning (ERP) systems. Compassion Web had been successful initially, then swamped with challenges, and the original business model needed major changes in order to work in the fast-changing environment. At the same time, the company was facing a lawsuit with a major client, which could threaten its survival. To make...Desde 8,20 €
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Purchasing Consortium for the BMS Industry in Singapore
Mei Qi; Siew Hwa OngCaso IVEY-9B12D014-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesSince November 2011, the director and chief scientist for Acumen Research Laboratories (ARL) had been conferring with Spring Singapore — a government agency devoted to the city-state’s economic growth — on ways to improve the current procurement practices of the biomedical science (BMS) industry in Singapore. As a senior chief scientist and the founder of ARL, she saw and experienced tremendous purchasing inefficiency and quality problems in the ...Desde 8,20 €
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EU Holidays
Yew Hoong Wong; Singfat ChuCaso IVEY-9B13E003-EDirección estratégica, Gobierno corporativo, Iniciativa emprendedora, Servicios y operacionesThe profit margin for the travel agency industry in Singapore, which mostly offered travel packages to Asia and Europe, was very thin. An up-and-coming travel agency faced the dilemma of offering maximum customer satisfaction while keeping its operating cost (e.g., fees for its tour guides) low. Rather than simply assigning travel guides to tours by trial and error, a director of the travel agency decided to use an optimization template. This cas...Desde 8,20 €
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Eagle Services Asia
Edward D. ArnheiterCaso IVEY-9B07D019-EDirección estratégica, Servicios y operacionesThis case chronicles the creation and transformation of a Singaporean joint venture, Eagle Services Asia (ESA). It describes some early start-up problems, including a forced shutdown by the Civilian Aviation Authority of Singapore (CAAS). The resulting shakeup of the ESA management team provides a fresh start and an opportunity to reinvigorate the company using lean management principles. Managerial decisions play a key role in ESA's success, tog...Desde 8,20 €
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Healthway Medical
Noel Yeo; Singfat ChuCaso IVEY-9B13E007-EDirección estratégica, Gobierno corporativo, Iniciativa emprendedoraA small publicly listed company is entertaining the idea of adding nursing home management to its medical value chain, which is currently focused on consultation. Management must rely on simulation in order to determine the feasibility of operating a nursing home according to admissions protocol and subsidies granted by a governmental agency.Desde 8,20 €
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Kimly Limited: Initial Public Offering
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Ling YueEjercicio IVEY-9B18N026-EFinanzasOn March 8, 2017, Singapore-based food outlet operator Kimly Limited (Kimly) announced its intention to go for an initial public offering (IPO). Through this IPO, it aimed to raise SG$43.5 million. Altogether, 173.8 million new shares would be issued at SDesde 8,20 €
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Denka Chemicals
Elly Miaw Ling Chia; Singfat ChuCaso IVEY-9B14E007-EDirección estratégica, Gobierno corporativoA manufacturer of over 75 grades of styrenic resins — used to make DVD cases, refrigerator trays, packaging materials and auto parts — faces a “transition loss” each time it switches production from one grade to another. A transition loss for each grade arises from the initial 16 metric tons produced, which are sub-standard and unsuitable for usage by customers. To the company, this implies a loss of resources (raw material and production cost) a...Desde 8,20 €
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SATS Ltd.: Gearing for Growth
Sarah L.Y. Cheah, Matthew Lim, Kritesh PatelCaso IVEY-9B21M065-EDirección estratégicaIn 2019, SATS Ltd. (SATS), the primary ground handling and inflight catering service provider at Singapore’s Changi Airport, was considering its growth strategy for the next five years. China and Japan were identified as target markets in the cold chain lDesde 8,20 €
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Sembcorp Marine: Proposal to Restructure
Allaudeen Hameed; Ruth S.K. TanCaso IVEY-W27820-EFinanzasOn June 24, 2021, Keppel Corporation (Keppel) and Sembcorp Marine Limited (Sembmarine) announced that they had signed a non-binding memorandum of understanding to enter into exclusive talks to merge Sembmarine and Keppel Offshore and Marine (Keppel O&M), a division of Keppel. Separately, but on the same day, Sembmarine also announced an intention to raise S$1.5 billion through a three-for-two renounceable rights issue (up to 18.83 billion new sha...Desde 8,20 €