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Khao Yai Winery: An Economic Perspective
Jordan FrenchCaso IVEY-9B17M035-EDirección estratégicaIn 2015, the marketing and business developer at Khao Yai Winery in Thailand wondered whether a new excise tax, which the government implemented in 2012, had led to a decrease in sales despite an overall increase in wine consumption in Thailand. Before deciding whether he should lobby the government to lower the excise tax, he tasked three interns to examine how the government’s taxes on imported and domestic wines affected the winery. The intern...Desde 8,20 €
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The 7 Questions to Ask (Spanish version)
Simons, Robert L.Artículo HBS-R1011GDirección estratégicaAn economic downturn can quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? Drawing on some 25 years of research, Harvard Business School professor Robert Simons identifies seven questions all executives should ask in order to ensure their strategies' success. Have you identified your primary customer? Decided whether sha...Desde 8,20 €
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lebua: A Thai Luxury Hotel’s Post-Pandemic Dilemmas
Jones Mathew; Sujata Khandai; Sandeep PuriCaso IVEY-W25819-ELiderazgo y Dirección de personas, Marketinglebua Hotels & Resorts, based in Bangkok, Thailand, and headed by chief executive officer Deepak Ohri, is a much awarded luxury hotel chain. Since the early 2000s, it exposed the traditionally slow-moving luxury hospitality industry to a slew of path-breaking innovations. Before the COVID-19 pandemic, Ohri had taken unorthodox paths to defining luxury hospitality. However, as the pandemic began to ebb, he had to convince the industry of his visio...Desde 8,20 €
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AKB48: Going Global (A)
Alcacer, Juan; Sasamoto, Kotaro; Chayakul, Tee; Yamazaki, MayukaCaso HBS-717445-EDirección estratégicaAfter a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48's first move overseas. During the discussion, students also identify the...Desde 8,20 €
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AKB48: Going Global (B)
Alcacer, Juan; Yamazaki, MayukaCaso HBS-717446-EDirección estratégicaAfter a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48's first move overseas. During the discussion, students also identify the...Desde 5,74 €
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Liquor Tax Reform in Thailand: Competing Interests and Objectives
Techajareonvikul, Aswin; Rosengard, Jay K.Caso HBS-HKS238-EEconomíaIncome tax cuts for individuals and businesses, ambitious government spending plans, financial assistance for citizens affected by the December 2004 tsunami, rising costs of the national healthcare system, and public pressure to curb alcohol consumption all contributed to the Government of Thailand's decision to consider raising its excise taxes on alcoholic beverages. By September 2005 the Thai cabinet had to make a decision on reform of the sys...Desde 8,20 €
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Liquor Tax Reform in Thailand: Competing Interests and Objectives: Teaching Note
Techajareonvikul, AswinNota del Instructor HBS-HKS568-EEconomíaIncome tax cuts for individuals and businesses, ambitious government spending plans, financial assistance for citizens affected by the December 2004 tsunami, rising costs of the national healthcare system, and public pressure to curb alcohol consumption all contributed to the Government of Thailand's decision to consider raising its excise taxes on alcoholic beverages. By September 2005 the Thai cabinet had to make a decision on reform of the sys...Desde 0,00 €
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Agoda: People Analytics and Business Culture (B)
Kenneth Goh; Ken MarkCaso IVEY-9B17C025-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasSupplement for product 9B17C024.Desde 5,74 €
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Agoda: People Analytics and Business Culture (A)
Kenneth Goh; Ken MarkCaso IVEY-9B17C024-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasIn the spring of 2016, the chief executive officer of Agoda Company Pte. Ltd. (Agoda), a subsidiary of The Priceline Group, Inc., wanted to transform the firm’s human resource practices using data analytics. The idea was not just to get more data, but to use this data to help managers gain insights to make better decisions. The three main focal areas of this exercise were recruitment, performance evaluation, and compensation. As key executives wo...Desde 8,20 €
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Ford Resource and Engagement Center: Recovery Through the Power of Networks
Sheri LambertCaso IVEY-W25549-EDirección estratégicaFord Resource and Education Centers (FRECs) were established as a partnership between the Ford Motor Company Fund and GlobalGiving. The FREC in Bangkok, Thailand, housed eight non-governmental organizations, social enterprises, and foundations. With the oDesde 8,20 €