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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCaso HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Desde 8,20 €
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Ch teau Margaux: Launching the Third Wine, Teaching Note
Ofek, ElieNota del Instructor HBS-515022-EMarketingTeaching note for case 513107.Desde 0,00 €
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Domaines Barons de Rothschild (Lafite): Plus ca change...
Goldberg, Ray A.; Segel, Arthur I; Ofek, Elie; Knoop, Carin-IsabelCaso HBS-913402-EFor centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs,and reaches out to new areas such as China and begins to take a more active interest in the world's number one market- the United States.Desde 8,20 €
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Holaluz: Taking on The Spanish Energy Market
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Corsi, Elena; Moloney, EmerCaso HBS-521045-EMarketingIn 2020, the three cofounders of Holaluz, a newcomer to Spain's electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy savings stemming from the panels' production. Holaluz would fund the installations via a special purpose vehicle and use the surplus energy to power neighboring Holaluz clients at lower ...Desde 8,20 €
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Ch teau Margaux: Launching the Third Wine (Abridged)
Ofek, ElieCaso HBS-518070-EMarketingCh teau Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose retail price often exceeded $1000 a bottle, and a second wine whose retail price often exceeded $200 a bottle. Owner Corinne Mentzelopoulos and her management team were now prepar...Desde 8,20 €
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Ch teau Margaux: Serving Up the Third Wine
Ofek, ElieCaso HBS-521054-EMarketingIn fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Ch teau Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Ch teau Marguax, as this wine was called, was launched in 2013 with a particular goal in mind and with a well defined go-to-market strategy. Six years later, Mentzolopoulos and her management team were evaluating the wine's performance against the original goal and re-exa...Desde 8,20 €