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Case

Domaines Barons de Rothschild (Lafite): Plus ca change...

By Goldberg, Ray A. / Segel, Arthur I / Ofek, Elie / Knoop, Carin-Isabel

For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs,and reaches out to new areas such as China and begins to take a more active interest in the world's number one market- the United States.

Collection: HBSP (USA)

Ref: HBS-913402-E

Format: PDF

Number of pages: 32

Publication Date: Dec 18, 2012

Language: English

Review date: May 1, 2013

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Description

Year: 2012

Geographic Setting: France;China

Industry Setting: Beverages; Agribusiness; Food

Domaines Barons de Rothschild (Lafite): Plus ca change...

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Domaines Barons de Rothschild (Lafite): Plus ca change...

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