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Time Out (B): Parents Also Play
Yáñez O.; Martí, Carlos; Kase, Kimio; Urrutia de Hoyos, IgnacioCaso C-744-EContabilidad y controlSupplements case (A).Desde 5,74 €
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Time Out (A): Signing Up a Basketball Player
Yáñez O.; Martí, Carlos; Kase, Kimio; Urrutia de Hoyos, IgnacioCaso C-743-EContabilidad y controlThis case presents the problem of player selection in a sports agency which, after tough beginnings, has built a solid reputation. The discussion centers on the criteria for selecting young players to become tomorrow's champions.Desde 8,20 €
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Atlético de Madrid: Diary of Two Short Seasons in Hell
Segovia, Adrián; Martí, Carlos; Urrutia de Hoyos, IgnacioCaso M-1192-EMarketingAtlético de Madrid, one of Europe's most emblematic football clubs, is relegated to the Second Division for the first time in its history. The club must face this situation and implement an effective marketing plan to palliate some of the problems that are starting to loom on the horizon: lack of revenues, loss of social and sport prestige, a high opportunity cost, the likely mass exit of club members and affiliates, in short, the uncertainty abo...Desde 8,20 €