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Cipriani & Lombardi
Soler, Edi; Velilla, ManuelCaso ASN-102-EAnálisis de decisionesIn January 2019, two entrepreneurs were contemplating the creation of a footwear company offering affordable women's casual shoes in shopping malls in Italy. Their concept revolved around a unique self-service, white-label shoes model, setting them apart from most other traditional footwear stores in the industry. To test the viability of their idea, they devised a plan to launch a pilot store during the summer months in Riccione, viewing it as a...Desde 8,20 €
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Cerámicas Alcor
Sagarra R.; Weber, Eric; Velilla, ManuelCaso ASN-20-EAnálisis de decisiones, Dirección estratégicaThis case study is about a company that has undergone two changes in administration in a period of fewer than ten years. The new manager has to deal with this complex situation. He gets new funding, hires new staff, makes changes in a factory line to manufacture a new product and opens distribution channels for marketing. With the good results obtained, the manager applies for a bank loan to remodel a second factory line. The students must put th...Desde 8,20 €