Cerámicas Alcor

This case study is about a company that has undergone two changes in administration in a period of fewer than ten years. The new manager has to deal with this complex situation. He gets new funding, hires new staff, makes changes in a factory line to manufacture a new product and opens distribution channels for marketing. With the good results obtained, the manager applies for a bank loan to remodel a second factory line. The students must put themselves in the bank's position and decide if they will approve or reject the loan application. They will analyze the company's present situation as well as its future to see if it will be able to repay the loan.

Collection: IESE (España)
Ref: ASN-20-E
Format: PDF
Number of pages: 18
Publication Date: Jan 31, 1999
Language: English, Spanish
Review date: Dec 16, 2015

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Description

This case study is about a company that has undergone two changes in administration in a period of fewer than ten years. The new manager has to deal with this complex situation. He gets new funding, hires new staff, makes changes in a factory line to manufacture a new product and opens distribution channels for marketing. With the good results obtained, the manager applies for a bank loan to remodel a second factory line. The students must put themselves in the bank's position and decide if they will approve or reject the loan application. They will analyze the company's present situation as well as its future to see if it will be able to repay the loan.
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Year: 1984- 1982
Geographic Setting: España

Cerámicas Alcor

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"Cerámicas Alcor"