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Studio Moderna--A Venture in Eastern Europe
Isenberg, Daniel J.Caso HBS-808110-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. Studio Moderna is the leading electronic retailer in 20 countries in and around Central and Eastern Europe, and use a multi-channel business strategy, organizational structure, and IT system. When management conflicts arise, Sandi Cesko, CEO and co-founder must decide whether to change his in-sourcing strategy to out-sourcing.Desde 8,20 €
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Learning From the Entrepreneurial Icebreakers
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArtículo ART-2592-EDirección estratégica, Iniciativa emprendedora, Innovación y cambioThis article shares the insights of "entrepreneurial icebreakers" -- business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall and who expanded beyond national borders by clearing pathways for themselves and others into international markets around the globe. In documenting the obstacles they had to cut through to get to where they are today, we show the path to break inflexible, outdated str...Desde 8,20 €
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Bosai Minerals:A Journey of “Going Global” Guided by Neo-Confucianism
Xiaohui Li; Qian Jing; Yifan Xu; Yi Qu; Zeng WangCaso IVEY-W25487-EDirección estratégica, Liderazgo y Dirección de personasLocated in southwest China, Bosai Minerals Group Co., Ltd. (Bosai) has been engaged mainly in the bauxite and manganese business since 1997, and by 2010, it had successfully completed acquisitions of three large overseas mining companies. By incorporating the traditionally mild and inclusive neo-Confucianism into its management philosophy, Bosai’s overseas branches had successfully integrated themselves into local communities and cultures. In Mar...Desde 8,20 €