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Germany in the 1990's: From reunification to European Monetary Union
Sieber, Sandra; Gual, JordiCaso ASE-384-EEconomíaDesde 8,20 €
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Android and iPhone: Ready for Business
Sieber, Sandra; Tatarinov, KatherineCaso SI-188-EInnovación y cambio, Tecnologías de la informaciónThis case analyzes the ongoing changes in the mobile industry with a specific focus on smartphones and tablets from the top four competitors in the market today. It compares the four strategies and analyzes the products from each competitor. The case goes on to outline the future trends and important technological developments that will affect this market in the future. The case is framed as a decision that needs to be made by a top partner in ch...Desde 8,20 €
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Xing AG: Securing Leadership in the European Online Social Networking Market
Kaganer, Svetlana; Sieber, Sandra; Ferraro, FabrizioCaso SI-173-ETecnologías de la informaciónThe case explains how the German-based professional social networking site Xing was trying to figure out how to compete against its US competitor LinkedIn for the dominance of the European market in 2009. It was facing a series of land marking decisions, ranging from a revision of its pricing scheme to the expansion into business to business operations.Desde 8,20 €