Android and iPhone: Ready for Business

This case analyzes the ongoing changes in the mobile industry with a specific focus on smartphones and tablets from the top four competitors in the market today. It compares the four strategies and analyzes the products from each competitor. The case goes on to outline the future trends and important technological developments that will affect this market in the future. The case is framed as a decision that needs to be made by a top partner in charge of technology at a German auditing company. She needs to decide if she should allow employees to bring their own mobile devices to work, if the company should maintain their BlackBerry strategy, or if they should move to a new platform - all while taking into account the security implications of this move and the possible future developments in the mobile space.