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Sanofi Pasteur: The Dengue Vaccine Dilemma
Rangan, V. Kasturi; Bloom, David E.; Dessain, Vincent; Billaud, EmilieCaso HBS-514074-EIn 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a good balanced immune answer, it had a proof of efficacy of only 30%, far below the 70% mark the company had targeted. Guillaume Leroy, vice president of the Dengue Company at Sanofi Pa...Desde 8,20 €
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Ceranz Bau AG
Guinand C.; Heukamp, FranzCaso AD-301-EAnálisis de decisiones, FinanzasThis case describes the bidding decision of a construction company to build a river crossing and manage it during 30 years. The decision revolves around the right bidding strategy trading off the chance of winning and potential profit. Used as a teaching vehicle for project evaluation and auctions.Desde 8,20 €
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The Musée de La Cassette
Riverola, JosepCaso P-1096-EServicios y operacionesChrisine de La Cassett et Saint-Sulpice, director of the Musée de La Cassette in Paris, was worried by the results of a visitor survey that she had recently commissioned from company specializing in studying customer attitudes. The survey showed a remarkable degree of satisfaction with the visit to the museum, but at the same time, and for the first time, pointed out defects that had not been clearly identified previously. Some visitors, especial...Desde 8,20 €
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Royal FloraHolland: The Dutch Floriculture Supply Chain
P. Fraser Johnson; Ken MarkCaso IVEY-9B16D015-EDirección estratégica, Servicios y operacionesIn January 2016, the program director of Royal FloraHolland and a supply chain consultant met to develop a supply chain strategy that would allow Royal FloraHolland to adapt to the changing competitive environment that jeopardized its business model. Royal FloraHolland was the largest floriculture auction organization in the world, selling more than 30 million flowers and plants daily. Located in the Netherlands, Royal FloraHolland was a co-opera...Desde 8,20 €
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RELE Rouen: Language Immersion in Normandy (B): The Family Council
Klueter, Thomas Maximilian; Soler, EdiCaso ASN-79-EAnálisis de decisiones, Conocimiento y comunicación, Gobierno corporativoThe case describes various members of the Demongeot family, the house and land that they currently rent from RELE Rouen, and the business in French language learning led by Béatrice and Maxime. An offer to take over the business and family property forced the two partners to call a family meeting and decide, among the five children of the family, whether to sell the house they had all grown up in. The difficulty arose from the need to individuall...Desde 5,74 €
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a-connect: In Search of Talent Partners (A)
Eccles, Robert G.; Karadzhova, DilyanaCaso HBS-409036-ELiderazgo y Dirección de personasa-connect was started in 2002 by three former McKinsey partners who wanted to develop an alternative business model consulting firm which they have positioned as a high-end staffing company. The company has been very successful, growing to revenues of CHF 30 million with offices in Zurich, Dusseldorf, Boston, San Francisco, Hong Kong, and Singapore. Instead of hiring full-time employees, the company uses a pool of 700 independent professionals (I...Desde 8,20 €
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Danatbank
Moss, David A.; Bolton, Cole; Novo, AndrewCaso HBS-710059-EEconomíaIn the summer of 1931, Germany was struggling with a deepening economic crisis. Production had fallen, unemployment was high, and bank deposits and gold were being withdrawn from the country at a rapid pace, threatening the value of the German mark. The country's third largest bank, the Danatbank, was especially hard hit by the flagging economy and the flight of capital. By July, the Danatbank was on the verge of collapse, and the bank's charisma...Desde 8,20 €
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JPMorgan Chase in Paris
Bower, Joseph L.; Roscini, Dante; Corsi, Elena; Norris, MichaelCaso HBS-724001-EConocimiento y comunicaciónIn 2019, Daniel Pinto, President and COO of JPMorgan Chase, has to make a recommendation to the bank's Chairman and CEO, Jamie Dimon, about where to physically locate the bank's European trading operations after Brexit takes effect in 2020. The decision-making process considered a range of European locations, including Dublin, Amsterdam, Frankfurt, and Paris, and ultimately Pinto is left with a choice between Frankfurt and Paris. The case describ...Desde 8,20 €
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U.S. Healthcare Reform: International Perspectives
Daemmrich, Arthur A.; Cameron, EliaCaso HBS-710040-EEconomíaThe national economic implications of rising healthcare costs were poorly understood, even as the United States, Germany, and the United Kingdom instituted reforms in early 2010. Presenting opportunities for cross-national policy learning, this case describes the political economy of healthcare reform. In late March 2010, a major healthcare reform act was signed into law in the United States, expanding coverage and regulating insurers. However, i...Desde 8,20 €
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Rebranding DSM: Creating Sustainable Shared Value
Steve Muylle; Niraj DawarCaso IVEY-9B15A039-EDirección estratégica, MarketingDSM, a global life sciences, business-to-business company, is in the midst of a massive multi-year corporate rebranding exercise to incorporate the concept of creating sustainable shared value. With few precedents in this industry, the company must develop its own processes and implementation. Students are challenged to define the next steps in the rebranding, including the promotion of DSM’s sustainability positioning as its key differentiator....Desde 8,20 €