Ceranz Bau AG

This case describes the bidding decision of a construction company to build a river crossing and manage it during 30 years. The decision revolves around the right bidding strategy trading off the chance of winning and potential profit. Used as a teaching vehicle for project evaluation and auctions.
Collection: IESE (España)
Ref: AD-301-E
Format: PDF
Number of pages: 6
Publication Date: Apr 28, 2006
Language: English

Description

This case describes the bidding decision of a construction company to build a river crossing and manage it during 30 years. The decision revolves around the right bidding strategy trading off the chance of winning and potential profit. Used as a teaching vehicle for project evaluation and auctions.
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Year: 1996-2002
Geographic Setting: Alemania

Ceranz Bau AG

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"Ceranz Bau AG"