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United Cereal: Lora Brill's Eurobrand Challenge, Teaching Note
Bartlett, Christopher A.; Carlson, CaroleNota del Instructor HBS-4270-ETeaching Note for 4269.Desde 0,00 €
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Global Wine War 2009: New World versus Old, Teaching Note
Bartlett, Christopher A.Nota del Instructor HBS-910412-EMarketingTeaching Note for [910405].Desde 0,00 €
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United Cereal: Lora Brill's Eurobrand Challenge
Bartlett, Christopher A.; Carlson, CaroleCaso HBS-4269-EDirección estratégicaThe case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The case focuses especially on two important decisions facing Brill: Should Healthy Berry Crunch become the company's first Eurobrand and be introduced in a coordinated manner Europewi...Desde 8,20 €
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Global Wine War 2009: New World versus Old
Bartlett, Christopher A.Caso HBS-910405-EConocimiento y comunicaciónThe case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of the way in which newcomers can change the rules of competitive engagement in a global industry. It also poses the question of how incumbents can respond, especially when constrained...Desde 8,20 €
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Global Wine War 2015: New World Versus Old
Bartlett, Christopher A.; McAra, SarahCaso HBS-916415-EConocimiento y comunicaciónThe case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China's wine consumption growth presented a large and fast growing export target that was extremely attractive both to Old World producers burdened with oversupply and declining demand, and to New World winemakers faced with rising costs and a deteriorating image. But changing Chinese marke...Desde 8,20 €