Global Wine War 2009: New World versus Old
The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of the way in which newcomers can change the rules of competitive engagement in a global industry. It also poses the question of how incumbents can respond, especially when constrained by regulation, tradition, and different capabilities than those demanded by changing consumer tastes and market structures.
Collection: HBSP (USA)
Ref: HBS-910405-E
Format: PDF
Number of pages: 23
Publication Date: Aug 13, 2009
Language: English, Spanish
Review date: Jun 19, 2020
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Description
The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of the way in which newcomers can change the rules of competitive engagement in a global industry. It also poses the question of how incumbents can respond, especially when constrained by regulation, tradition, and different capabilities than those demanded by changing consumer tastes and market structures.
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Year: 2009
Geographic Setting: Australia;France;United States
Industry Setting: Agribusiness; Food; Regulation
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"Global Wine War 2009: New World versus Old"
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