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Elite Rent-a-Car
Gregory S. Zaric; Jordan MitchellCaso IVEY-9B07E011-EDirección estratégica, Gobierno corporativo, Iniciativa emprendedoraThe president and founder of a premier luxury car rental agency located throughout Europe must decide on the composition of the fleet of cars for the upcoming summer season. She has to balance a desire for high utilization versus the possibility of having to turn away clients if they request a car that is not in stock. The case can be used to introduce or reinforce a number of concepts including break-even analysis, basic descriptive statistics a...Desde 8,20 €