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Fnac-Darty Merger: From Bidding Wars to Entity Integration
Wiboon Kittilaksanawong; Hanna TayebCaso IVEY-9B17M187-EDirección estratégica, Finanzas, Iniciativa emprendedoraIn September 2015, Groupe Fnac (Fnac), a large French retail chain, announced it had acquired long-time competitor Darty Limited (Darty) in an effort to counter competition from online retailers, particularly American e-commerce giant Amazon.com, Inc. Fnac’s first offer had been declined, but Fnac and Darty negotiated and agreed on a new offer in November 2015. Unexpectedly, in March 2016, a South African-based retail holding company, Steinhoff I...Desde 8,20 €
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Engie Fires CEO: Was Performance the Only Issue
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B20M142-EDirección estratégicaIn February 2020, the board of directors of the French energy utility company, Engie SA (Engie), terminated the services of the company’s chief executive officer (CEO). Before her departure, this CEO was the only female CEO among the Cotation Assistée enDesde 8,20 €
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Total’s Carbon Capture and Storage Project at LACQ (A): Risk Opportunity in Public Engagement
Devin McDaniels; Frances BowenCaso IVEY-9B10M105-EDirección estratégica, Liderazgo y Dirección de personas, Servicios y operacionesThis case series outlines the strategic choices facing Jean-Michel Gires, Total E&P France’s (TEPF) vice president of sustainable development, in designing and implementing a community engagement strategy. Case (A) begins with the approval of a pilot carbon capture and storage (CCS) system at TEPF’s Lacq facility in France, and outlines the strategic context for the community engagement process. Case (B) is positioned three years later.The case i...Desde 8,20 €
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Pequignet: The Face of the Renaissance of French Haute Horlogerie
Ken Kwong-Kay WongCaso IVEY-9B15A022-EDirección estratégica, Iniciativa emprendedora, MarketingFor French watchmaker Pequignet, its return to the annual luxury watch and jewelry show, Baselworld, signaled a new page in the company’s 40-year history. As the only “haute horlogerie” manufacturer in France since the quartz crisis in the 1970s, Pequignet had caught the attention of both the media and the watch collector community, despite going through receivership and a change of ownership. In addition to showcasing its Calibre Royal collectio...Desde 8,20 €
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Dancing with the Stars: Denitsa Ikonomova
Robert Mackalski; Marc Ducusin; Jake Sinclair; Alana D'AmicoCaso IVEY-9B20A067-EDirección estratégica, Iniciativa emprendedora, MarketingDenitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now consider the business side of her profession and decide how to leverage her celebrity.Desde 8,20 €
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Beautific: Sanofi's Initiative to Enter the 'Beauty Drinks' Market with Coca-Cola
Ali Taleb; Jon CapusCaso IVEY-9B15M082-EDirección estratégicaIn 2012, Sanofi, a French pharmaceutical company, was considering forming a joint venture with the American soft drinks giant Coca-Cola to develop and commercialize a new line of beauty drinks, “Beautific,” which would provide health and beauty benefits to consumers. Rumours about the partnership in the press had been met with anger from Sanofi’s employees and skepticism from market analysts. It was unclear whether the initiative made sense from ...Desde 8,20 €
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Elite Rent-a-Car
Gregory S. Zaric; Jordan MitchellCaso IVEY-9B07E011-EDirección estratégica, Gobierno corporativo, Iniciativa emprendedoraThe president and founder of a premier luxury car rental agency located throughout Europe must decide on the composition of the fleet of cars for the upcoming summer season. She has to balance a desire for high utilization versus the possibility of having to turn away clients if they request a car that is not in stock. The case can be used to introduce or reinforce a number of concepts including break-even analysis, basic descriptive statistics a...Desde 8,20 €
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Juno Beach Centre
James H. TiessenCaso IVEY-9B09M055-EDirección estratégicaThis case describes the creation of the Juno Beach Centre in France, located where Canadian troops hit the Normandy beach on D-Day. The centre honours and explains Canada's role in the Second World War. It also has a section on contemporary Canadian culture and society. Canadian D-Day veterans, with help from the next generation, formed the Juno Beach Centre Association (JBCA) in the 1990s to raise funds for a museum that would highlight the coun...Desde 8,20 €
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Louis Vuitton in Japan
Justin Paul; Charlotte FeroulCaso IVEY-9B10M067-EDirección estratégica, Iniciativa emprendedora, MarketingThis case deals with the opportunities and challenges of Louis Vuitton, the leading European luxury-sector multinational firm, in Japan, taking into account the unique features of brand management and integrating culture and consumer behaviour in Japan. In the last decade, Japan has been Louis Vuitton’s most profitable market, but the global economic crisis has presented challenges.Facing a weak economy and a shift in consumer preferences, Louis ...Desde 8,20 €
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L’Oseraie — Turnaround Challenge
Justin Paul; Marc Chaix; Shruti GuptaCaso IVEY-9B11C018-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasThis case deals with the challenges faced at L’Oseraie, a nursing home located in the northeast of France. The director of L’Oseraie had to meet her new boss and brief him on the organization’s challenges while offering suggestions. A key obstacle involved employee motivation and engagement, particularly after a recent absenteeism episode. Furthermore, the lack of health care staff in France meant that employees might need to be sourced from abro...Desde 8,20 €